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CEO","person-tim-cook","段永平评价库克，核心是理性、理解乔布斯追求、延续苹果文化，并把苹果从乔布斯时代带入更大规模的长期经营。",5230,{"title":771,"slug":772,"description":773,"category":676,"order":774,"type":694,"volume":9,"volumeOrder":9,"chapterOrder":9},"马云：段永平为什么一直认为他了不起","person-mayun","段永平对马云的评价长期很高：他看重马云兼具理想主义和现实主义，也欣赏其勇气和企业文化意识；但这不等于他对阿里没有保留。",5240,{"title":776,"slug":777,"description":778,"category":676,"order":779,"type":694,"volume":9,"volumeOrder":9,"chapterOrder":9},"丁磊：段永平为什么说他很有悟性","person-dinglei","段永平评价丁磊，核心是“很有悟性”、单纯、不算计人，而且在网易现金很多时没有犯大错。",5250,{"title":781,"slug":782,"description":783,"category":676,"order":784,"type":694,"volume":9,"volumeOrder":9,"chapterOrder":9},"马化腾：段永平为什么正面评价他","person-mahuateng","段永平对马化腾的评价简洁但重要：人不错、年轻，并且微信和微信支付的影响非常大且深远。",5260,{"title":786,"slug":787,"description":788,"category":676,"order":789,"type":694,"volume":9,"volumeOrder":9,"chapterOrder":9},"俞敏洪：段永平为什么说他是条汉子","person-yuminhong","段永平欣赏俞敏洪的韧性和面对问题的能力，甚至说他是“条汉子”；但也认为俞离顶级企业家还有距离，新东方生意模式不是自己特别喜欢的类型。",5270,{"title":791,"slug":792,"description":793,"category":676,"order":794,"type":694,"volume":9,"volumeOrder":9,"chapterOrder":9},"季克良：段永平为什么说他对茅台至关重要","person-jikeliang","段永平评价季克良，核心是质量文化和造钟人作用：季克良让茅台成为今天的茅台，功不可没。",5280,{"title":796,"slug":797,"description":798,"category":676,"order":799,"type":694,"volume":9,"volumeOrder":9,"chapterOrder":9},"黄仁勋：段永平为什么欣赏他","person-huangrenxun","段永平欣赏黄仁勋，重点在真诚、有能量、长期方向一致，以及带领英伟达形成强生态；但他仍然区分“欣赏人”和“看懂英伟达十年护城河”。",5290,{"title":801,"slug":802,"description":803,"category":676,"order":804,"type":805,"volume":9,"volumeOrder":9,"chapterOrder":9},"段永平高度评价过的公司","topic-highly-rated-companies","段永平高度评价公司时，核心标准不是名气，而是能否长期做对事情：好产品、好商业模式、好文化、好管理层和可理解的未来现金流。",5300,"topic",{"title":807,"slug":808,"description":809,"category":676,"order":810,"type":805,"volume":9,"volumeOrder":9,"chapterOrder":9},"段永平高度评价过的人","topic-highly-rated-people","段永平评价人，重点不是名气，而是这个人是否理性、真诚、关注本质、能长期做对事情，并能把个人能力沉淀为组织能力。",5310,{"title":812,"slug":813,"description":814,"category":676,"order":815,"type":805,"volume":9,"volumeOrder":9,"chapterOrder":9},"段永平正在重估的公司","topic-revaluated-companies","段永平的重估案例最值得看的是变化过程：他会承认看不懂，也会在新证据出现后调整判断，但始终保留能力圈和长期现金流边界。",5320,{"id":817,"title":12,"body":818,"category":15,"chapterOrder":9,"date":9,"description":14,"editor":1421,"extension":1422,"meta":1423,"navigation":1424,"order":16,"path":1425,"publishedAt":9,"seo":1426,"seoDescription":14,"seoTitle":1427,"slug":13,"source":9,"sourceAuthor":9,"sourceDate":9,"sourceNote":1428,"sourceStatus":1429,"sourceUrl":9,"sources":1430,"stem":1436,"summary":14,"tags":9,"type":9,"updatedAt":1437,"volume":9,"volumeOrder":9,"__hash__":1438,"_collection":1439},"dao\u002Fdao\u002Fconcepts\u002Fbenfen.md",{"type":819,"value":820,"toc":1382},"minimark",[821,825,829,841,865,868,875,880,883,886,898,909,923,927,935,944,948,951,973,977,982,990,992,995,1001,1009,1014,1018,1021,1027,1041,1048,1053,1062,1071,1075,1084,1086,1089,1093,1098,1103,1108,1112,1115,1120,1127,1132,1136,1141,1145,1150,1154,1159,1161,1164,1168,1185,1193,1201,1205,1222,1225,1230,1233,1238,1242,1248,1250,1253,1260,1272,1282,1289,1296,1303,1310,1321,1328,1338,1345,1355,1358,1379],[822,823,824],"p",{},"编者说明：本文的概念定义、案例解读与思想演变属于编辑整理；引文应结合完整问答和来源核验状态阅读。",[826,827,828],"h2",{"id":828},"定义与起源",[822,830,831,832,836,837,840],{},"\"本分\"作为",[833,834,835],"strong",{},"步步高","核心理念出现在",[833,838,839],{},"段永平","1999年步步高讲话中。他将其定义为五种心态的合一：",[842,843,844],"blockquote",{},[822,845,846,850,851,850,854,850,857,860,861,864],{},[847,848,18],"a",{"href":849},"\u002Fpingchangxin","、",[847,852,191],{"href":853},"\u002Fjinquxin",[847,855,197],{"href":856},"\u002Fnaixin",[847,858,202],{"href":859},"\u002Fzerenxin","和",[847,862,207],{"href":863},"\u002Faixin","形成了我们企业的本分，它是我们企业走到今天这一步的基本点。\n——1999年 步步高讲话",[822,866,867],{},"同年，《都市快报》采访中记者问段永平是否真的很本分，他回应：\"我们很本分，这听起来像废话，却是做企业最根本的东西。\"",[822,869,870,871,874],{},"\"本分\"这个词的选定，据",[833,872,873],{},"OPPO","创始人陈明永回忆：",[842,876,877],{},[822,878,879],{},"阿段给我留下的东西就是做企业的道。我们想找一个词来描述这个\"道\"，找来找去就找到\"本分\"，后来我们形成了很细密的一套理解。\n——陈明永，《创业家》杂志2013年第7期",[881,882],"hr",{},[826,884,885],{"id":885},"核心要义",[887,888,890,891,894,895],"h3",{"id":889},"_1-本分-做对的事情-把事情做对","1. 本分 = ",[847,892,23],{"href":893},"\u002Fzuoduideshiqing"," + ",[847,896,28],{"href":897},"\u002Fbashiqingzuodui",[842,899,900],{},[822,901,902,903,905,906,908],{},"我们理解的本分就是：",[847,904,23],{"href":893},"，",[847,907,28],{"href":897},"。\n——2016年博文《不秘\"诀：本分+平常心》",[842,910,911],{},[822,912,913,914,916,917,919,920,922],{},"本分就是要",[847,915,23],{"href":893},"和要",[847,918,28],{"href":897},"。",[847,921,18],{"href":849},"就是回到事物本源的心态，也就是要努力认清什么是对的事情，认清事物的本质。\n——2019-09-23",[887,924,926],{"id":925},"_2-本分-回到原点","2. 本分 = 回到原点",[842,928,929],{},[822,930,931,932,934],{},"我的理解，我们的本分指的就是原点，",[847,933,18],{"href":849},"就是回到原点思考的心态。\n——2013-09-29",[842,936,937],{},[822,938,939,940,943],{},"我们的文化就叫本分。本分就是做你该做的事情，就是",[847,941,222],{"href":942},"\u002Flixing","想长远。任何事情大部分人都会讨论有没有钱赚，我们会经常讨论，这是不是一件对的事情。\n——2025年《共同说》访谈",[887,945,947],{"id":946},"_3-本分-求责于己不赚人便宜","3. 本分 = 求责于己，不赚人便宜",[822,949,950],{},"陈明永对本分的解读（2019年1月）：",[952,953,954,958,961,964,967],"ol",{},[955,956,957],"li",{},"本分是隔离外力，回到事物本来面去思考",[955,959,960],{},"本分要求敢于质疑，通过批判性思考抓住事物本质",[955,962,963],{},"本分是要求自己而不是要求别人，出现问题时首先求责于己",[955,965,966],{},"本分规范了与人合作的态度——我不赚人便宜",[955,968,969,972],{},[833,970,971],{},"本分高于诚信","，即使没有承诺，本来应该做的事情也要做到",[887,974,976],{"id":975},"_4-本分-骨子里的东西","4. 本分 = 骨子里的东西",[842,978,979],{},[822,980,981],{},"本分是骨子里的东西，应该不是学来的。比如借钱要还等等。\n——2016-06-19",[842,983,984],{},[822,985,986,989],{},[847,987,53],{"href":988},"\u002Fxiaofeizhedaoxiang","和本分一样，必须是骨子里的东西，后天假装会是做不到的。\n——2024-10-09",[881,991],{},[826,993,994],{"id":994},"实战案例",[887,996,998,1000],{"id":997},"步步高30年本分经营1995至今",[833,999,835],{},"：30年本分经营（1995至今）",[822,1002,1003,1005,1006,1008],{},[833,1004,839],{},"创立",[833,1007,835],{},"时确立本分文化。从游戏机到学习机到VCD到DVD，同期竞争对手（他能想起几十个\"当年看起来比我们强大很多的对手\"）已全部消失，步步高却活到了今天。",[842,1010,1011],{},[822,1012,1013],{},"本分这个东西看起来似乎不起眼，但20年到30年后的差异就是我们公司的现状和当时我们那些竞争对手的现状的差异。\n——2015-03-24",[887,1015,1017],{"id":1016},"央视广告竞标放弃标王","央视广告竞标：放弃标王",[822,1019,1020],{},"2000年代，在中央电视台广告竞标现场，最后只剩段永平和胡志标（爱多VCD）互相加价。段永平选择放弃，因为\"再叫下去他也会跟进，越抬越高，最后受损失的只能是你们两家。\"这是本分在竞争中的具体体现——不做伤害行业的事。",[887,1022,1024,1026],{"id":1023},"网易投资2002年约1美元买入",[833,1025,596],{},"投资：2002年约1美元买入",[822,1028,1029,1031,1032,1034,1035,1038,1039,919],{},[833,1030,839],{},"在",[833,1033,596],{},"股价跌到约1美元时大量买入，之后股价涨到70多美元。这笔投资看似激进，但段永平认为这是本分：看懂了",[847,1036,70],{"href":1037},"\u002Fshangyemoshi","和价值，买入价远低于内在价值，就是",[847,1040,23],{"href":893},[887,1042,1044,1047],{"id":1043},"vivo危机宁可倒也不欠债",[833,1045,1046],{},"vivo","危机：宁可倒也不欠债",[822,1049,1050,1052],{},[833,1051,1046],{},"遭遇危机时，段永平回来开会说：\"如果要倒，一定不要倒得太难看，不要欠员工和供应商的钱。\"——这是本分在极端情况下的坚守。",[887,1054,1056,1058,1059,1061],{"id":1055},"oppovivo门店文化",[833,1057,873],{},"\u002F",[833,1060,1046],{},"门店文化",[822,1063,1064,1065,1067,1068,1070],{},"一位网友分享：在郊县",[833,1066,1046],{},"店里，店员认真介绍完产品后，还很认真地谈\"本分\"，\"眼神里都是一种压不住的精神气\"。",[833,1069,835],{},"店员：\"我绝对不夸大任何功能，缺点和优点我都会如实告诉你。\"",[887,1072,1074],{"id":1073},"产品诚信10就是10","产品诚信：1.0就是1.0",[842,1076,1077],{},[822,1078,1079,1080,1083],{},"所谓\"讲",[847,1081,212],{"href":1082},"\u002Fxinyu","\"或叫诚信或本分都是在需要付出代价的时候才能体现出来。本分的意思就是1.0的厚度就说是1.0的厚度，句号。\n——2013-02-26",[881,1085],{},[826,1087,1088],{"id":1088},"常见误解",[887,1090,1092],{"id":1091},"误解一本分是用来评判别人的","误解一：本分是用来评判别人的",[842,1094,1095],{},[822,1096,1097],{},"本分是个检视自己的非常好的工具。个人认为总是拿\"本分\"当\"照妖镜\"去照别人是不妥的。\n——2013-03-29",[842,1099,1100],{},[822,1101,1102],{},"我们说本分时说的是\"求责于己\"，而不是把\"本分\"作为照妖镜用的。\n——2017-06-04",[842,1104,1105],{},[822,1106,1107],{},"本分不是照妖镜，本分是用来检视自己的。\n——2025-08-18",[887,1109,1111],{"id":1110},"误解二本分意味着不做新事情保守","误解二：本分意味着不做新事情、保守",[822,1113,1114],{},"有网友说\"做AI，有点偏离大道所说的本份了\"，段永平回应：",[842,1116,1117],{},[822,1118,1119],{},"你对本分误解太大了吧？！做AI才是该做的事情啊。再不做好AI，就会被AI淘汰的。\n——2025-10-31",[822,1121,1122,1123,1126],{},"有网友说\"",[833,1124,1125],{},"茅台","要投资科技做芯片，太不本分了\"，段永平回应：",[842,1128,1129],{},[822,1130,1131],{},"本分是用来内审的，你都没看明白人家在干什么。\n——2026-01-08",[887,1133,1135],{"id":1134},"误解三本分和追求最大矛盾","误解三：本分和追求\"最大\"矛盾",[842,1137,1138],{},[822,1139,1140],{},"本分和最大本身并没有任何矛盾！事实上，我们公司做的产品大部分最后都是国内\"最大\"的，只不过我们罕有提起而已。我们不提的原因是认为这不是我们用户关心的东西，但这往往是我们关心用户而产生的自然结果。",[887,1142,1144],{"id":1143},"误解四好借好还再借不难就是本分","误解四：\"好借好还再借不难\"就是本分",[842,1146,1147],{},[822,1148,1149],{},"俗话说\"有借有还再借不难\"，其中\"有借有还\"就是本分，\"再借不难\"其实是功利。当你不再想着\"再借不难\"时你就真的本分了。\n——2013-02-24",[887,1151,1153],{"id":1152},"误解五本分的人吃亏","误解五：本分的人吃亏",[842,1155,1156],{},[822,1157,1158],{},"呵呵，如果你赚的是本分钱，你会睡得好。身体好会活得长，最后还是会赚到很多钱的。最重要的是，不本分赚钱的人其实不快乐。\n——2010-09-21",[881,1160],{},[826,1162,1163],{"id":1163},"思想演变",[887,1165,1167],{"id":1166},"_1990年代五心合一的朴素表达","1990年代：五心合一的朴素表达",[822,1169,1170,1171,1173,1174,894,1176,894,1178,894,1180,894,1182,1184],{},"1999年",[833,1172,835],{},"讲话中，本分 = 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Global的全球化理念\"和\"以设计驱动创造伟大产品的信仰\"。",[881,1249],{},[826,1251,1252],{"id":1252},"原话引用",[842,1254,1255],{},[952,1256,1257],{},[955,1258,1259],{},"\"本分，大概就是该干嘛干嘛，该是谁是谁的意思。\"——2010年博文",[842,1261,1262],{},[952,1263,1264],{"start":21},[955,1265,1266,1267,905,1269,1271],{},"\"我们理解的本分就是：",[847,1268,23],{"href":893},[847,1270,28],{"href":897},"。\"——2016年博文",[842,1273,1274],{},[952,1275,1276],{"start":26},[955,1277,1278,1279,1281],{},"\"我的理解，我们的本分指的就是原点，",[847,1280,18],{"href":849},"就是回到原点思考的心态。\"——2013-09-29",[842,1283,1284],{},[952,1285,1286],{"start":31},[955,1287,1288],{},"\"本分说起来容易，做起来真难。看到别人不本分容易，反省自己不本分更难。\"——2010年博文",[842,1290,1291],{},[952,1292,1293],{"start":36},[955,1294,1295],{},"\"本分是骨子里的东西，应该不是学来的。比如借钱要还等等。\"——2016-06-19",[842,1297,1298],{},[952,1299,1300],{"start":41},[955,1301,1302],{},"\"假以时日，本分的力量是厉害的。你自己去找例子吧，反过来找就好。\"——2019-08-04",[842,1304,1305],{},[952,1306,1307],{"start":51},[955,1308,1309],{},"\"你只要能坚持本分，很多年后你会很厉害的。俗话说'有借有还再借不难'，其中'有借有还'就是本分，'再借不难'其实是功利。当你不再想着'再借不难'时你就真的本分了。\"——2013-02-24",[842,1311,1312],{},[952,1313,1314],{"start":56},[955,1315,1316,1317,1320],{},"\"没有人是绝对完美的，但本分和",[847,1318,217],{"href":1319},"\u002Fzhengzhi","让我坦然。\"——2019-03-30",[842,1322,1323],{},[952,1324,1325],{"start":62},[955,1326,1327],{},"\"选人本分诚信比聪明重要，合适性比合格性重要。\"——2019-09-10",[842,1329,1330],{},[952,1331,1332],{"start":68},[955,1333,1334,1335,1337],{},"\"我们的秘诀其实就是：本分+",[847,1336,18],{"href":849},"。或者叫公开的秘密……就是'本分'二字！\"——2016年博文",[842,1339,1340],{},[952,1341,1342],{"start":77},[955,1343,1344],{},"\"本分不是照妖镜，本分是用来检视自己的。\"——2025-08-18",[842,1346,1347],{},[952,1348,1349],{"start":86},[955,1350,1351,1352,1354],{},"\"这些东西看起来没有什么了不起，但是要做三十年，就厉害了，",[833,1353,835],{},"已经三十年了。\"——2025年《共同说》访谈",[826,1356,1357],{"id":1357},"相关原文与核验范围",[1359,1360,1361,1367,1373],"ul",{},[955,1362,1363],{},[847,1364,1366],{"href":1365},"\u002Fduanyongping-1999nian-bubugaojianghua","本站档案：1999年 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