[{"data":1,"prerenderedAt":500},["ShallowReactive",2],{"dao-lirunzhishangdezhuiqiu":3},{"id":4,"title":5,"body":6,"category":487,"description":488,"extension":489,"meta":490,"navigation":491,"order":492,"path":493,"seo":494,"seoDescription":495,"seoTitle":496,"slug":497,"stem":498,"__hash__":499},"dao\u002Fdao\u002Flirunzhishangdezhuiqiu.md","利润之上的追求",{"type":7,"value":8,"toc":451},"minimark",[9,12,16,26,35,40,45,48,53,64,67,71,81,86,90,95,99,118,123,132,143,146,153,165,168,176,181,186,200,209,225,232,237,241,246,252,259,269,281,285,290,293,297,302,307,311,314,319,323,328,342,345,349,359,363,369,373,382,386,397,400,408,414,418,425,429,433,441,446],[10,11,5],"h1",{"id":5},[13,14,15],"h2",{"id":15},"定义与起源",[17,18,19,20,25],"p",{},"\"利润之上的追求\"是段永平从吉姆·柯林斯《基业长青》（Built to Last）中吸收的核心概念，也是他评判",[21,22,24],"a",{"href":23},"\u002Fdao\u002Fqiyewenhua","企业文化","好坏的最重要标准。段永平对这一概念给出了多个层次的定义：",[27,28,29],"blockquote",{},[17,30,31,32,34],{},"\"",[21,33,24],{"href":23},"指的就是利润之上的追求。利润之上的追求的意思不是利润至上，意思正好相反。\"",[27,36,37],{},[17,38,39],{},"\"利润之上的追求指的是把消费者需求放在公司短期利益前面。\"（2020-07-10）",[27,41,42],{},[17,43,44],{},"\"利润之上的追求来源于《基业长青》，想找好企业的人最好能看懂这本书以及同一作者的《从优秀到卓越》。\"（2012-07-24）",[13,46,47],{"id":47},"核心要义",[49,50,52],"h3",{"id":51},"_1-利润之上的追求是好企业文化的定义","1. 利润之上的追求是好企业文化的定义",[27,54,55],{},[17,56,57,58,60,61,63],{},"\"所谓好的",[21,59,24],{"href":23},"大概指的就是'利润之上的追求'，而'利润至上'绝不可能成为好的",[21,62,24],{"href":23},"。\"（2013-02-12）",[17,65,66],{},"段永平将\"利润之上\"与\"利润至上\"做了明确区分——前者是把某些东西看得比利润更重要，后者是把利润放在最高位置。两者方向恰好相反。",[49,68,70],{"id":69},"_2-有利润之上追求的企业更容易做对的事","2. 有利润之上追求的企业更容易做对的事",[27,72,73],{},[17,74,75,76,80],{},"\"有利润之上的追求则更容易看到事物的本质，就会更容易坚持",[21,77,79],{"href":78},"\u002Fdao\u002Fzuoduideshiqing","做对的事情","或者说更不容易做错的事情，就不大会受到短期的诱惑而偏离大方向。\"（2013-03-03）",[27,82,83],{},[17,84,85],{},"\"多数公司碰到问题时讨论的都是有没有钱赚的问题，而有利润之上追求的公司碰到问题时可能会先问一句：这是对的事情吗？这是应该赚的钱吗？其实差别很小，但20年后差别很大。\"（2020-07-10）",[49,87,89],{"id":88},"_3-利润之上的追求是道不是术","3. 利润之上的追求是道，不是术",[27,91,92],{},[17,93,94],{},"\"在有些人的眼里，道就是术，是更高级的术。对吧？所谓利润之上的追求，只不过是追求利润的更高级的术罢了。在术的眼里，所有人的东西都是术。利润之上的追求不是术，是道！\"（2023-09-22）",[49,96,98],{"id":97},"_4-利润之上的追求是必要条件不是充分条件","4. 利润之上的追求是必要条件，不是充分条件",[27,100,101],{},[17,102,103,104,106,107,111,112,114,115,117],{},"\"好的",[21,105,24],{"href":23},"未必能形成好的",[108,109,110],"strong",{},"生意模式","。个人觉得好的",[108,113,110],{},"是一定要有好的",[21,116,24],{"href":23},"做支撑的，所以是必要条件。\"（2013-02-12）",[27,119,120],{},[17,121,122],{},"\"有利润之上追求并不是好企业的充分条件，但有利润之上追求的企业成为好企业的概率要比一般企业大很多，时间越长差别越大。\"（2013-03-03）",[49,124,126,127,131],{"id":125},"_5-利润之上的追求与消费者导向的关系","5. 利润之上的追求与",[21,128,130],{"href":129},"\u002Fdao\u002Fxiaofeizhedaoxiang","消费者导向","的关系",[27,133,134],{},[17,135,136,137,139,140,142],{},"\"没有利润之上的追求的公司不大会真的有",[21,138,130],{"href":129},"的文化，最后也不大可能成为伟大的公司。具有利润之上追求的公司往往多少具有了",[21,141,130],{"href":129},"的文化或叫基因，在某些条件下就有可能会慢慢变成伟大的公司。\"",[13,144,145],{"id":145},"实战案例",[49,147,149,152],{"id":148},"苹果利润之上追求的最完美诠释",[108,150,151],{},"苹果","：利润之上追求的最完美诠释",[27,154,155],{},[17,156,157,158,161,162,164],{},"\"吉姆·柯林斯在《基业长青》中曾经总结过伟大企业的其中一项特质是利润之上的追求，",[108,159,160],{},"乔布斯","和他的",[108,163,151],{},"给予了这项特质以最完美的诠释。\"（2014-01-31）",[17,166,167],{},"库克说过的一句话让段永平深受触动：",[27,169,170],{},[17,171,172,173,175],{},"\"'当我们付出努力，为了让盲人也可以使用我们的设备时，我是不会考虑该死的ROI（投资回报率）的。'",[108,174,151],{},"在发起环保倡议、保护员工安全和其他政策时也是如此——这就叫利润之上的追求！\"（2019-06-27）",[17,177,178,180],{},[108,179,151],{},"产品发布会上讲环保的部分，有网友觉得太多了，段永平反问：",[27,182,183],{},[17,184,185],{},"\"你觉得环保不重要吗？利润之上的追求真的那么不重要吗？\"（2023-09-22）",[49,187,189,192,193,192,196,199],{"id":188},"步步高-oppo-vivo利润之上追求的实践",[108,190,191],{},"步步高","\u002F ",[108,194,195],{},"OPPO",[108,197,198],{},"vivo","：利润之上追求的实践",[17,201,202,203,205,206,208],{},"段永平在",[108,204,191],{},"体系中实践利润之上的追求。",[108,207,198],{},"创始人沈炜的商业思考中明确表述：",[27,210,211],{},[17,212,213,214,216,217,221,222,224],{},"\"要有超乎利润之上的追求，即",[108,215,198],{},"人的三个梦想：要有世界一流的文化、产品与",[21,218,220],{"href":219},"\u002Fdao\u002Fpinpai","品牌","。文化是前提，产品是因，",[21,223,220],{"href":219},"是果。\"",[17,226,227,228,231],{},"段永平自己在接受《",[108,229,230],{},"网易","财经会客厅》专访时说：",[27,233,234],{},[17,235,236],{},"\"公司最后能够发展到什么样的程度，不是我们追求的东西，我也不想做500强，也不是要去打败谁。我们只是，比方说，我看见你用我的产品我就会觉得很高兴，仅此而已。\"（2010年）",[49,238,240],{"id":239},"顺丰利润之上追求的案例","顺丰：利润之上追求的案例",[27,242,243],{},[17,244,245],{},"网友问：\"您曾说顺丰的文化不错，您怎么看一个企业的文化好坏？\"\n\"我看到的顺丰是非常聚焦在它要做的事情上的，有利润之上的追求。\"（2020-12-03）",[17,247,248,249,251],{},"但段永平也补充：\"这家公司",[21,250,24],{"href":23},"蛮好的，专注在他们想做好的事情上。但这个生意能不能有很好的利润我还搞不太懂。\"——说明利润之上的追求不等于一定能赚大钱。",[49,253,255,258],{"id":254},"茅台利润之上追求的微妙判断",[108,256,257],{},"茅台","：利润之上追求的微妙判断",[27,260,261],{},[17,262,31,263,265,266,268],{},[108,264,257],{},"目前还不太像一家有利润之上追求的公司，不然集团不会有那么多种酒，也不会有某某年要多少营业额的目标。",[108,267,257],{},"顶多算是取之有道吧。\"（2014-08-07）",[17,270,271,272,274,275,277,278,280],{},"但段永平也肯定了",[108,273,257],{},"\"做好酒的文化是",[108,276,257],{},"之所以是",[108,279,257],{},"的原因\"。",[49,282,284],{"id":283},"马云客户第一利润之上追求的共鸣","马云\"客户第一\"：利润之上追求的共鸣",[27,286,287],{},[17,288,289],{},"网友问：\"马云说的客户第一、员工第二、股东第三，是不是有点'利润之上追求'这个意思？\"\n\"正是！\"（2012-07-24）",[13,291,292],{"id":292},"常见误解",[49,294,296],{"id":295},"误解一利润之上的追求就是做公益","误解一：利润之上的追求就是做公益",[27,298,299],{},[17,300,301],{},"\"利润之上的追求有时被有些企业用于公益时的口号，我不好说这种用法有错。但是，这种用法的潜意识里好像只有'非盈利'才是利润之上的追求。\"",[27,303,304],{},[17,305,306],{},"\"利润之上的追求是针对营利组织而言的。利润之上的追求大概意思就是超出利润的追求，但这种追求和非营利组织的追求还是有所不同的。\"（2013-04-01）",[49,308,310],{"id":309},"误解二利润之上的追求是更高级的赚钱术","误解二：利润之上的追求是更高级的赚钱术",[17,312,313],{},"段永平明确否定了这种功利化解读：",[27,315,316],{},[17,317,318],{},"\"利润之上的追求不是术，是道！\"（2023-09-22）",[49,320,322],{"id":321},"误解三有利润之上的追求就一定是好企业","误解三：有利润之上的追求就一定是好企业",[27,324,325],{},[17,326,327],{},"\"有利润之上追求并不是好企业的充分条件。\"（2013-03-03）",[17,329,330,331,333,334,336,337,341],{},"好的",[21,332,24],{"href":23},"是好的",[108,335,110],{},"的必要条件而非充分条件。顺丰就是一个例子——文化好但",[21,338,340],{"href":339},"\u002Fdao\u002Fshangyemoshi","商业模式","的盈利能力存疑。",[13,343,344],{"id":344},"思想演变",[49,346,348],{"id":347},"_2010年之前从实践中形成朴素认识","2010年之前：从实践中形成朴素认识",[17,350,202,351,353,354,358],{},[108,352,191],{},"体系中早已实践着利润之上的追求——",[21,355,357],{"href":356},"\u002Fdao\u002Fbenfen","本分","、不追求规模、关注用户需求，只是还没有用\"利润之上的追求\"这一术语来概括。",[49,360,362],{"id":361},"_2010-2012年与基业长青框架结合","2010-2012年：与《基业长青》框架结合",[17,364,365,366,368],{},"段永平将自己的实践经验与《基业长青》的理论框架对接，\"利润之上的追求\"成为他描述好企业文化的标准用语。这一时期他开始系统使用这个概念来评估",[108,367,151],{},"等投资标的。",[49,370,372],{"id":371},"_2013-2019年概念的精确化","2013-2019年：概念的精确化",[17,374,375,376,378,379,381],{},"段永平对\"利润之上的追求\"进行了多维度的精确界定：它是",[21,377,24],{"href":23},"的核心、是",[21,380,130],{"href":129},"的前提、是好企业的必要非充分条件、是\"把消费者需求放在公司短期利益前面\"。",[49,383,385],{"id":384},"_2020年以后从概念到信仰","2020年以后：从概念到信仰",[17,387,388,389,393,394,396],{},"段永平进一步将利润之上的追求提升到\"道\"的高度，并用它来评判更多企业。同时他更加明确地将用户导向界定为\"一种利润之上的追求\"，使这一概念与",[21,390,392],{"href":391},"\u002Fdao\u002Fyonghutiyan","用户体验","、",[21,395,130],{"href":129},"等概念形成了清晰的逻辑层级。",[13,398,399],{"id":399},"原话引用",[27,401,402],{},[17,403,57,404,60,406,63],{},[21,405,24],{"href":23},[21,407,24],{"href":23},[27,409,410],{},[17,411,31,412,34],{},[21,413,24],{"href":23},[27,415,416],{},[17,417,39],{},[27,419,420],{},[17,421,75,422,424],{},[21,423,79],{"href":78},"。\"（2013-03-03）",[27,426,427],{},[17,428,85],{},[27,430,431],{},[17,432,318],{},[27,434,435],{},[17,436,157,437,161,439,164],{},[108,438,160],{},[108,440,151],{},[27,442,443],{},[17,444,445],{},"\"'当我们付出努力，为了让盲人也可以使用我们的设备时，我是不会考虑该死的ROI的。'——这就叫利润之上的追求！\"（2019-06-27）",[27,447,448],{},[17,449,450],{},"\"用户导向是一种利润之上的追求，简单讲就是想着用户到底要的是什么，我们如何去实现。\"（2019-09-26）",{"title":452,"searchDepth":453,"depth":453,"links":454},"",2,[455,456,465,475,480,486],{"id":15,"depth":453,"text":15},{"id":47,"depth":453,"text":47,"children":457},[458,460,461,462,463],{"id":51,"depth":459,"text":52},3,{"id":69,"depth":459,"text":70},{"id":88,"depth":459,"text":89},{"id":97,"depth":459,"text":98},{"id":125,"depth":459,"text":464},"5. 利润之上的追求与消费者导向的关系",{"id":145,"depth":453,"text":145,"children":466},[467,469,471,472,474],{"id":148,"depth":459,"text":468},"苹果：利润之上追求的最完美诠释",{"id":188,"depth":459,"text":470},"步步高\u002F OPPO\u002F vivo：利润之上追求的实践",{"id":239,"depth":459,"text":240},{"id":254,"depth":459,"text":473},"茅台：利润之上追求的微妙判断",{"id":283,"depth":459,"text":284},{"id":292,"depth":453,"text":292,"children":476},[477,478,479],{"id":295,"depth":459,"text":296},{"id":309,"depth":459,"text":310},{"id":321,"depth":459,"text":322},{"id":344,"depth":453,"text":344,"children":481},[482,483,484,485],{"id":347,"depth":459,"text":348},{"id":361,"depth":459,"text":362},{"id":371,"depth":459,"text":372},{"id":384,"depth":459,"text":385},{"id":399,"depth":453,"text":399},"企业经营","\"利润之上的追求\"是段永平从吉姆·柯林斯《基业长青》（Built to Last）中吸收的核心概念，也是他评判企业文化好坏的最重要标准。段永平对这一概念给出了多个层次的定义：","md",{},true,29,"\u002Fdao\u002Flirunzhishangdezhuiqiu",{"title":5,"description":488},"段永平谈利润之上的追求：\"利润之上的追求\"是段永平从吉姆·柯林斯《基业长青》（Built to Last）中吸收的核心概念，也是他评判企业文化好坏的最重要标准。段永平对这一概念给出了多个层次的定义：","利润之上的追求｜大道总纲","lirunzhishangdezhuiqiu","dao\u002Flirunzhishangdezhuiqiu","W_6uR03Q6ITmzUGkVYKsNkBBk8aW67HJdgJyNlniiGE",1777884960192]