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—— 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- 1988年就读中国人民大学经济系研究生，1989 - 1992年8月任广东中山日华电子厂（",[825,925,926],{},"小霸王","公司原名）厂长，1992 - 1995年8月任中山",[825,929,926],{},"电子工业公司总经理。",[822,932,933,936],{},[825,934,935],{},"记者","： 段总，南下的人我认为有几种因素，第一种是在内地混不下去了，想出去寻找暴富的机会；第二种，靠打工过日子；第三种，寻梦淘金干大事业；第四种选择一种生活方式。而你是属于哪一种呢？",[822,938,939,941],{},[825,940,827],{},"： 其实我当初南下，不是像传媒所讲的为了所谓的梦想，也不是为了去赶什么淘金热潮，我到广东的时候，也是一个极其普通的毕业生，只是因为喜欢广东这个地方，经济氛围浓厚，很适合自己的性格，我绝对没有立下雄心壮志，一定要干出什么名堂来。我觉得这样也没啥意思，毕业后，我可以进机关，但我不太喜欢这种生活方式，我只是选择了我自己喜欢的一种生活方式而已。",[822,943,944,946,947,949],{},[825,945,935],{},"： ",[825,948,926],{},"是你的一个杰作，你是怎样运作成功的呢？",[822,951,952,954,955,958,959,961,962,964,965,967],{},[825,953,827],{},"： 刚接手日华电子厂时，这个厂已经亏损200多万元。我们首先着手的是生产家用电视游戏机，那几年，中国内地市场卖出了300万台游戏机，而它的包和容量是4000万台，就像VCD大战一样，顷刻之间，中国冒出了数百家电视游戏机生产厂，都发现这是个有潜力的产品。但他们都没有",[844,956,141],{"href":957},"\u002Fpinpai","意识，我给这个产品取名“",[825,960,926],{},"”，并以“全国一盘棋”的营销理念，在各大城市推行总代理制，大力扶持各级经销商，建立了遍布全国的营销网络，并且全国统一售价，成立了30多个售后服务中心。我们提出：只要产品有问题，不问原因，包修包换。为了使产品有冲击力，首先我们推出的是拍手歌广告片，没想到效果很好。拍手歌也成了少年儿童喜欢的新儿歌，随后我们邀请了成龙作为我们产品的形象大使。望子成龙是每一个父母的共同心愿，因此，我们找到了产品的诉求对象，随着“同是天下父母心，望子成龙",[825,963,926],{},"”这句广告语，使公司形象和产品形象都得到了有效的提升。因此",[825,966,926],{},"的市场份额一路飙升，横扫各路杂牌军，市场份额接近80%。",[822,969,970,971,973,974,976,977,979,980,982,983,985,986,988,989,991,993,994,996,997,999,1000,1002,1003,1005,1006,1008],{},"有了",[825,972,827],{},"的",[825,975,926],{},"就是不一样。1992年",[825,978,926],{},"产值逾亿元，1995年",[825,981,926],{},"产值雨10亿，",[825,984,926],{},"的成功推出不仅把",[825,987,827],{},"推到了前台，而且也给他带来了荣誉，他被评为“广东省十大杰出青年企业家”，“全国优秀青年企业家”，",[825,990,926],{},[844,992,141],{"href":957},"无线资产被有关机构评估为5个亿。按照",[825,995,827],{},"和怡华集团的协议，",[825,998,827],{},"本人及下属所得为",[825,1001,926],{},"纯利润的20%，这是一笔令一般人不敢奢望的数字。因此，",[825,1004,827],{},"成了一名名副其实的打工皇帝，成了一个名满天下的千万富翁，也为日后的再次飞跃积累了原始资本。在他与",[825,1007,926],{},"好聚好散的时候，集团总经理陈健仁也表现出了大将风度，他破例亲自主持欢送酒会。据现任董事长李平讲：“那场面十分悲壮，不少与会者都留下了热泪，许多人都喝醉了，阿段更是醉得不省人事。”也有人说：“在珠江三角洲，他们欣赏到了新时代的‘霸王别姬’”。",[822,1010,1011,1012,1014,1015,1017],{},"念及往事，",[825,1013,827],{},"也感慨万千：“陈老总待我不薄，他对我有知遇之恩，离开",[825,1016,926],{},"，他还送了我一辆奔驰车，现在想起来，真有一种成亦萧何，败亦萧何的感觉。”",[915,1019,1020],{"id":1020},"锁定步步高",[822,1022,1023,1025,1026,1028,1029,1031,1032,1034,1035,1037],{},[825,1024,827],{},"离开",[825,1027,926],{},"的时间是1995年8月18日，一个月后，与中山一江之隔的东莞长安镇注册成立了广东力高电子工业有限公司（",[825,1030,831],{},"前身）。人们发现，力高的年轻总裁正是辞去",[825,1033,926],{},"另起炉灶的",[825,1036,827],{},"。",[822,1039,1040,1025,1042,1044,1045,1047,1048,1050,1051,1053,1054,1056],{},[825,1041,827],{},[825,1043,926],{},"之后，",[825,1046,926],{},"的中干几乎全部跑到力高公司了。人们惊讶的发现，原",[825,1049,926],{},"公司的总经理助理、外销部长、内销部长、工程部长、生产部长、计财部长、后勤部长、供应部长等，都在",[825,1052,827],{},"手下找到了同等的位置。不但中干大都投奔阿段，大多数工人也集体投奔到了阿段的旗下。原因何在呢？有人说：“船长不在船上，水手不知道船会开到哪里去，所以只好下船。”也有人说：“",[825,1055,926],{},"为预防段的嫡系部队出走，马上就做出了为管理人员涨工资的预防招数，没想到金钱没能战胜感情。”更有人说：“段总有情有义，言出必行，有眼光，有胆识，值得追随。而且给我们也配了股份，我们有给自己工作的感觉，跟着他干，没错！”真是一语道破天机。",[822,1058,1059,1061,1062,1064,1065,1067,1068,1070,1071,1073,1074,1076,1077,1079],{},[825,1060,827],{},"是一个",[844,1063,222],{"href":850},"商人，他深知一个",[844,1066,141],{"href":957},"企业，其名字必须有冲击力，于是出资上万面向全国征集",[844,1069,141],{"href":957},"名称。在一万多封热情洋溢、充满创意的的名称里，他选择了",[825,1072,831],{},"。这三个字的意味是深长而健康的。他说：“当时，流行取洋名字，有人提议我们也可以取一个洋名字，比如足下松田，拿到日本注个册，回来说我们是日本名牌。我们没这样做，我认为没意思，有欺骗消费者的感觉，再加上民族感情，我是中国人，所以就打消了这个想法。”就是这么一个决定，",[825,1075,831],{},"在不到两年的时间就进入了我们的生活空间，",[825,1078,831],{},"的崛起也留给我们太多的思索。",[915,1081,1083,1085],{"id":1082},"品牌对话",[844,1084,141],{"href":957},"对话",[822,1087,1088,1090,1091,1093,1094,1096,1097,1099],{},[825,1089,935],{},"： 段总，你一手做大了",[825,1092,926],{},"和",[825,1095,831],{},"两个",[844,1098,141],{"href":957},"，你从请成龙、李连杰和施瓦辛格等，几乎招招都是大手笔，而且请的人一个比一个出名，一个比一个知名度高，你是不是一个影迷或者一个歌迷，或者是小时候有追星情节，现在有钱了，借做广告的同时，就实现孩提时代的梦想？",[822,1101,1102,1104],{},[825,1103,827],{},"： 请这些名人做广告，跟我个人喜好完全没有关系。我最喜欢打高尔夫球，倘若真的根据我喜爱，我会请泰格伍兹来做广告。但是这样做，我们将失去产品，也会失去市场，我没有这么感性，我们请这些名人，都是在市场调研后做出的选择。广告是营销的重要环节，名人广告看起来会花很多钱，其实名人做广告还省钱呢。举个例子，中央电视台同时播10条广告，你都看见了，但你不一定都记住了，请名人作广告，能提高消费者的关注度和注意力，能强化消费者的记忆力，换句话说，能提高广告的效率，当消费者想到购买相关产品的时候，他首先反映到的就是留下记忆最深刻的产品。",[822,1106,1107,1109],{},[825,1108,935],{},"： 段总，确实你是一个广告运作的高手，你能巧妙的制造兴奋点。",[822,1111,1112,1114],{},[825,1113,827],{},"： 错！我不是高手，我个人的强项在打高尔夫球，我们公司的强项在于产品。说句心里话，如果产品不行，不论你广告做的如何成功，你都不可能有市场，我始终认为产品永远最重要。",[822,1116,1117,1119,1120,1122,1123,1125,1126,1128,1129,1131,1132,1134],{},[825,1118,935],{},"： 段总，据我所知，自1997年VCD大战以来，",[825,1121,831],{},"在中央电视台的广告投放经费都是最多的，从在1998年、1999年来看，你们才是真正的标王，平时你们也有经常参与赞助全国性的文化体育活动，比如",[825,1124,831],{},"杯全国女足超级联赛，",[825,1127,831],{},"杯电视围棋快棋赛，",[825,1130,831],{},"杯第九届青年歌手大奖赛等大活动，看得出来，你是非常注重广告投入的，有人说你们",[844,1133,141],{"href":957},"是靠钱堆出来的，你怎么看？",[822,1136,1137,1139,1140,1142,1143,1145,1146,1148,1149,1151],{},[825,1138,827],{},"： 请问，倘若产品没有市场，质量不好，广告再好，投钱再多，产品能卖得动吗？倘若我们没有钱赚，我们会出巨资拍广告做广告吗？",[844,1141,141],{"href":957},"产品必须是靠品质说话，如果产品的知名度很好，但品质、服务不怎么样，肯定要出问题。一个不懂企业的人，光靠做广告早晚会把企业做死，而且是加速死亡。我最自信的是我们产品的品质和服务，",[844,1144,141],{"href":957},"没有广告支持也不可能成为",[844,1147,141],{"href":957},"，首先你得让用户知道你啊，这个就需要广告。当然我们也是有严格的测算和评估的，我们不可能赚1亿拿2亿去做广告，",[844,1150,141],{"href":957},"不是吹出来的，而是消费者“品”出来的。",[822,1153,1154,1156],{},[825,1155,935],{},"： 记得当年爱多请成龙拍‘好功夫’广告后，你们马上请李连杰拍‘真功夫’对垒，是否有一种急忙应对抄袭之嫌呢？当时是怎么想的呢？",[822,1158,1159,1161],{},[825,1160,827],{},"： 这是一种策略，我们也没有说他们坏话呀！拍这则广告之前，我们也设想了很多创意，最终认为启用李连杰先生演绎真功夫能借力打力，效果会更好，我们做这则广告是完全没有心理压力的，胡志标请成龙拍广告是预防我们提前去请，信不信由你，不信你去问胡志标，最先请成龙做广告的还是我。",[822,1163,1164,1166],{},[825,1165,935],{},"： 听说，你们在上海已经拍完了施瓦辛格为你们做的DVD和家庭影院的广告，选择施瓦辛格也体现了你们企业的大气，他是世界上最有性格的演员，用当下的流行语来说，是最酷的演员，是男人中的男人，你们这样做，其他公司完全无法跟进，几乎无人能超越他的广告效果。你们为什么请他做？花了多少钱？创意是什么？什么时候能播出？",[822,1168,1169,1171,1172,1175,1176,1178],{},[825,1170,827],{},"： 请施瓦辛格做广告的这个事，半年前就在运作了，从谈判到签约，我去美国就去了很多次，我们运气很好，正好5月他作为国际慈善大使来中国为中国的特奥运动募集资金，我们抓住了这一个机会，经过调查研究，人们对施瓦辛格的印象和评价都相当不错，他又是一个有",[844,1173,207],{"href":1174},"\u002Faixin","的人，在电影中，他经常扮演英雄角色，是一个很有魅力的男人，我们的产品如果请他来做形象大使，效果估计不错。我们购买了他在大中国地区的形象使用权，包括港澳台。价格肯定不菲，我认为是一个正常的价位，施瓦辛格给我们拍了两只广告片，魅力篇拍的是DVD广告，创意是施瓦辛格戴着眼镜正在家里看碟，在他取下眼镜的时候，一个小孩突然取下他的眼镜，并大叫道：“你哭了！你哭了！”施瓦辛格说：“我们还是看动作片吧！”然后就特写我们的",[825,1177,831],{},"DVD了，也展示了这位性格巨星温柔的一面。震撼篇拍的是家庭影院的广告，有一种美国大片的效果。现在正在香港进行后期制作，将在7月份在各大媒体上投放。",[822,1180,1181,1183,1184,1186,1187,1037],{},[825,1182,935],{},"： 段总，你们的产品进军国际市场了吗？有没有想过，把",[825,1185,831],{},"经营成国际",[844,1188,141],{"href":957},[822,1190,1191,1193,1194,1196,1197,1199,1200,1202],{},[825,1192,827],{},"： 进军国际市场，我们肯定有此想法，说心里话，在美国市场，我们所到的局部地区产品均走得不错，凡是华人，都非常喜欢和接受我们的产品，因为我们的外观、价格和功能都很有优势。从严格意义来讲，这不叫进入国际市场，我们的真正原因是与对手差距太大。进军国际市场，就是",[844,1195,141],{"href":957},"问题解决不了，因为头部起这个钱，一年在美国投2亿美金是跑不掉的，否则就不叫",[844,1198,141],{"href":957},"。只有我们积累到一定程度后，再来实现这个梦想。我们请施瓦辛格的目的，主要就是走向国际化，达到更好的沟通作用。咱们中国的企业也能够请得起施瓦辛格，看来产品质量不错吧，能够提高外商对我们产品的关注度。做一个世界级的",[844,1201,141],{"href":957},"以及加入世界500强都相当不容易的，你想想，人家做了几十年，上百年才做到这个程度，我们至少也要许多年，除非在有极特殊机遇的情况下，时间会相对短一些。否则，我们做的时间会更长，因为他们已经存在了，当然，我们也不可能知难而退，要正视对手，才能战胜对手。",[915,1204,1205],{"id":1205},"阿段论经营",[822,1207,1208,1209,1211,1212,1215,1216,1219],{},"与段总的交流非常轻松，他应对方式轻松自如，充满智慧，经常语出惊人，让你不得不佩服他的博学和",[844,1210,222],{"href":850},"思维。他不像是一个企业家，而更像一个经济学教授。他的 “",[844,1213,12],{"href":1214},"\u002Fbenfen","说”，“",[844,1217,18],{"href":1218},"\u002Fpingchangxin","”、“高速公路说”等精彩见解或许对每一个经营者都有建设性的启迪。",[822,1221,1222],{},"他说：“企业家必须具备相应的素质，我觉得做企业跟做学问搞科研一样，勤奋和坚韧都是非常重要的。爱迪生关于成功的公式 —— 99%的汗水加1%的灵感，同样适合企业家。企业在成长过程中，不可能一帆风顺，随时都有可能遇到困难和挫折，有时甚至是灾难性的打击，企业家必须要挺住，绝不能放弃自己的追求。许多人老是埋怨自己运气不好，在逆境中沮丧，甚至走向颓废，这实际就是意志品质不太好。企业家应该有一种精神，百折不 挠，方能取胜；其次企业家应有道德，有自己的原则。有些生意哪怕再能赚钱，如果违背自己做企业的原则，那我肯定不做，因为我的内心会受到道德的拷问，很痛苦，客观上也会破坏自己的形象，对企业的将来经营会造成不利影响。因此，企业家必须是理想主义者与现实主义者的结合。理想主义者不是不食人间烟火的浪漫空想者，但应有自己的道德水准，企业不能不盈利，不盈利意味着对员工犯罪，盈利应建立在对市场准确把握的基础上，进行合法经营，如果什么钱都想挣，这种企业肯定做不大。如果挣钱就是唯一目的，那眼光未免太短浅了，这种企业也很难长大。”",[822,1224,1225],{},"\"经营企业没有绝招，有的人在媒体上宣称我给你一个方案或点子，就能赚很多钱，这是没根据的，试问如果真能挣钱，那么他早就成大老板了。有的企业家在企业经营中确实有自己的体会，但我们应该把眼光看得更长远一些，应该与国际上的大企业家相比。”",[915,1227,1228],{"id":1228},"焦点法则",[822,1230,1231,1232,1234,1235,1237,1238,1240],{},"“一个企业家应将80%的精力放在20%的事情上，这20%的事情能给你带来80%效益。我们有的企业最大的毛病就是什么事都想去做。实际上每个企业的资源都是有限的，包括人力、物力、财力，把这有限的资源用到无限的投资方面上去肯定要出问题。有的企业什么都在做，但都没有什么特点，你不知道它到底是干什么 的。这种企业的问题也许短期内不会表现出来，但将来会很麻烦。我从“",[825,1233,926],{},"”到 \"",[825,1236,831],{},"”，一直都在搞电子行业，且搞活经济的产品也很单一，但与我们同时起步的一些搞多元化经营的企业相比，我们的发展速度和经营效果要好得多，“",[825,1239,926],{},"”在几年之间资产翻了几十倍，我觉得与焦点法则有很大关系。同时在经营时还要对自己的资源及能力有一个正确估计，有时有人问我对某一个项目有没有兴趣，我问都不问就说没有兴趣，我知道我自己和我的企业就这么点能力和规模，不可能再分散资源，我根本就不追求有天上掉馅饼的事。”",[915,1242,1244,1246],{"id":1243},"本分之说",[844,1245,12],{"href":1214},"之说",[822,1248,1249,1250,1252,1253,1255,1256,1258,1259,1261,1262,1264,1265,1267,1268,1270,1271,1273],{},"“守",[844,1251,212],{"href":846},"不是给人看的，而为了一个承诺都愿意去赔钱，可能很多企业会选择赖账，我便会毫不犹豫地践诺。有的企业家仅将",[844,1254,212],{"href":846},"当作一种手段，我觉得应是一种",[844,1257,12],{"href":1214},"，是本该这样的。我曾经为一个承诺赔了1800多万元。客观地说，守",[844,1260,212],{"href":846},"能带来巨大的收获。离开",[825,1263,926],{},"后，我振臂一呼：我们要办一个企业，有没有人愿意岀钱？以前的很多生意上的朋友就把钱拿过来了，只要我写一张条子就行，这",[844,1266,212],{"href":846},"就成了一笔巨大的无形资产，这种资产就是靠",[844,1269,12],{"href":1214},"慢慢积累起来的。我觉得好汉应能吃眼前亏，吃了眼前亏才不会吃其他亏。有的人看上去很聪明，算得很精，甚至能骗钱，但他永远也赚不了大钱。只有智慧的人才能挣大钱，我不会去玩手腕，不会去骗人，不耍小聪明。世界上也只有讲",[844,1272,212],{"href":846},"的企业家往往才能将企业做大。”",[822,1275,1276,1278,1279,1281],{},[825,1277,935],{},"： 段总，前些日子，在无绳电话广告这块，好像你们与TCL发生了口角什么的，你们的广告诉求点是“",[825,1280,831],{},"无绳电话，方便千万家”，TCL无绳电话的广告诉求点是“不清晰，方便有什么用”，面对这种挑战，你怎么应对的，打官司了吗？ ”",[822,1283,1284,1286],{},[825,1285,827],{},"： 没必要打官司，消费者是最好的裁判。电话的最基本功能是清晰，不清晰怎么叫电话，就像手表的基本功能是计时一样，无绳电话解决的问题就是方便，而TCL的所谓清晰型电话就是针对我们的方便叫板了，其实这没有道理。据说，他们预测我们会起诉他们，也作好几套应对方案。但他们错了，我们根本就没理他们，我只是跟李东生（TCL总裁）打了一个电话，问他知道这件事吗？李东生讲，他不知道这个事情，这是不对的，要下去査一査，但李东生至今没有对我道个歉，在这一点上，我对他有些看法。企业家要有点风度，攻击对手恰恰是没有信心的表现，沾染上这些东西，纵然一时得手，将来总是要摔跤的。",[915,1288,1289],{"id":1289},"高速公路的说法",[822,1291,1292],{},"在釆访段总的过程之中，其类比思维特别强烈。谈营销，他从老太太卖菜谈起，生动而有趣。谈如何经营企业，他推出了他的高速公路说法。",[822,1294,1295],{},"他说：\"企业好比一辆车子，做企业就好像车子行驶在高速公路上一样，能否成功的开到目的地，首先取决于我们的车况。如果我们的车只能开到100公里\u002F小时，那么我们最好只跑60公里\u002F小时，我自己的车最快可以跑250公里\u002F小时，我一般开120 - 150公里\u002F小时，这样才能安全。如果速度太快，路上稍微出一点冋题，随时都会命丧黄泉，如果连安全都不能保证，速度再快又有什么用呢？所以我们要保持足够小的发展速度，这样才不致于发生翻车等事故。看见人家跑快了，我们也不能着急超车。危险往往发生在超车过程中，此时，我们应该改善车况，加满汽油，好好的修整修整，然后待时机成熟了，再提速超车。在高速公路上行驶，马虎不得。走在前面时，不能掉以轻心，更不能沾沾自喜；走在后面时，要 不断的改变自己，调整自己，选好时机后，再超越对手；更不能妄自菲薄，不思进取。只有稳中求进，才能成功的开到目的地，企业也才能有可持续性的大发展。从最后结果来看，我们的脚步其实不比任何人慢。",[915,1297,1298],{"id":18},[844,1299,18],{"href":1218},[822,1301,1302,1303,1305,1306,1308],{},"当今世界是一个充满诱惑的世界，",[844,1304,18],{"href":1218},"，易说不易做。而",[844,1307,18],{"href":1218},"对于企业来讲又意味着什么呢？",[822,1310,1311],{},"他说：\"我们不应该相信神话，诸如什么‘点石成金’、’水变汽油'、练某某功可以成仙等，企业就是由点点滴滴的平常组成的，平常到每一个产品的开发和设计，每一件产品的品质和服务，每一个消费者的感觉和评价，每一位员工的工作和生活等。平常的功夫就是实力，平常的积累才能创造奇迹。”",[822,1313,1314,1315,1317],{},"他说：“我当初下海心态就很平常，我以",[844,1316,18],{"href":1218},"去做工作，这样考虑问题，思路就很清晰，不带功利色彩，不会因某个时段，一时一地，某个信息所左右，我们内心一定要有自己的行为理念，不能人云亦云、随波逐流，我认为，我们企业相对而言，显得稳重一些，只有稳重才能对消费者负责任，才能对员工负责，对股东负责，才有可能对社会负责任。”",[822,1319,1320,1321,1323,1324,1326,1327,1329],{},"平心而论，年轻有为的",[825,1322,827],{},"他有的是骄傲的本钱，他不仅有钱，而且有知识，有大智慧，倘若换了另外的一些企业家，他能有此",[844,1325,18],{"href":1218},"吗？就是有些拥“兵”百万的企业家也不知 云里雾里。我曾采访过一位亿万富翁，没谈几句，他就轻描淡写地感叹人生“我真没想到，我会有这么多的钱”，“哎！我的文化还没有钱多！”，“哎，他妈的去年一不小心就赚了1个亿”。而",[825,1328,827],{},"的分析却人木三分，他说：“这种显富心理，根据心理学分析，某种意义上是一种自卑心理，因为他以前穷过，现在富了，很怕人家瞧不起他，故大吹特吹，这不可取，在心理学上叫心态不健康”。",[915,1331,1332],{"id":1332},"关于企业上市",[822,1334,1335],{},"“我们企业不是上市公司，我们一直没有去上市，但不是说我们不愿意上市，事实上我们已 经有为上市做了很长时间的准备。我想一个企业要不要上市，一定要自己先考虑清楚为什么上市。",[822,1337,1338],{},"我经常看到国内的报道，包括很多上市公司的理解跟我的理解还有一点偏差。我觉得上市最重要的不是融资，而是机制问题的解决。至少对我们来讲，应该是这个概念。上市应该是为了企业长久的发展，而不是眼前去圈一点救命的钱。我本身是学经济的，对统计的概念比较清楚，我也经常研究国内上市企业的统计状况。我看到大部分的企业情况都不好，这恐怕不是个别企业的问题，所以我们一直往后拖，感觉大局是不好的，至少我觉得我们本身也不是三头六臂。如果这么多人做不好，凭什么我就能做好。",[822,1340,1341],{},"我做企业经常是用开车的情况来理解。一部车要开得快，其实并不是仅仅跟司机有关系，车要好，路况、交通管制的情况及各方面也都很重要。很多人都说为什么中国的民营企业做不大？我当时马上反问了一个问题，能不能有人告诉我为什么要做大？很多人都说，他们从来没有想过为什么要做大。我认为宁愿做一家赚钱的小公司，也不愿意做一家不赚钱的大公司。大而无当，没有意思。如果能做一个既强大，发展又好，规模也很大的公司，当然更好。但是，有时候不取决于公司自身的环境，有时候还要取决于周边的环境。像管理学里讲的，界面管理很重要。任何一个人到任何一个地方，首先要看周边的环境，而不仅仅是觉得我自己很厉害。光有充分的自信，这只是一个必要条件，绝对不是一个企业成功的充分条件。",[822,1343,1344,1346,1347,1349,1350,1352,1353,1355],{},[825,1345,935],{},"： 对",[825,1348,831],{},"来说，我认为该不该上市这个问题没有疑问，应该去上市。为什么上市呢？有两条理由是非常充分的。第一，段总是个知名企业家，从",[825,1351,926],{},"到",[825,1354,831],{},"，我感觉是传奇般的经历。上市可以遇到市场资本，流到你的市场上，从资源配置的角度上，你上市对社会经济有好处。",[822,1357,1358,1360],{},[825,1359,827],{},"： 但我们现在不缺资本。",[822,1362,1363,1365,1366,1368,1369,1371,1372,1374],{},[825,1364,935],{},"： 还有很多系统的考虑。中国企业往往说我不缺钱，这是不对的。主要是看你的战略。像段总这样的优秀企业家，社会资本应该都流向他们那儿去，这样有利于改变目前的一些资源结构。上市是这个企业走向现代化的很重要的方面。因为现实不是资本的问题，而是体制上的变革。体制变革大家不要理解成是国营体制变成民营体制，更多的是现代法人治理结构。这两条理由都很充分。至于在哪上市，我认为千万不要跑到海外去。中国是严重的资本过剩，哪个上市公司缺钱？拿钱救命的上市公司，永远缺钱。真正好的企业是不缺钱的。比如",[825,1367,831],{},"就是不缺钱的，市场对五粮液的资本贡献超过50个亿。中国资本市场对资本供给能力是最好的。有巨大的资本市场跑到海外干嘛。还有，什么时候上市？就现在，明天就开始做。为什么这样说？尽管我目前对",[825,1370,831],{},"的情况还不了解，但从资本运作的角度来说，你的",[844,1373,141],{"href":957},"在资本市场能创造巨大的价值。一个企业的价值在于未来现金的流量。如果你未来20年或者5年、10年赚的钱，是一次性投入现金赚到的话，为什么不这么做？",[822,1376,1377,1379,1380,1382],{},[825,1378,827],{},"： 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