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CEO","person-tim-cook","段永平评价库克，核心是理性、理解乔布斯追求、延续苹果文化，并把苹果从乔布斯时代带入更大规模的长期经营。",5230,{"title":771,"slug":772,"description":773,"category":676,"order":774,"type":694,"volume":9,"volumeOrder":9,"chapterOrder":9},"马云：段永平为什么一直认为他了不起","person-mayun","段永平对马云的评价长期很高：他看重马云兼具理想主义和现实主义，也欣赏其勇气和企业文化意识；但这不等于他对阿里没有保留。",5240,{"title":776,"slug":777,"description":778,"category":676,"order":779,"type":694,"volume":9,"volumeOrder":9,"chapterOrder":9},"丁磊：段永平为什么说他很有悟性","person-dinglei","段永平评价丁磊，核心是“很有悟性”、单纯、不算计人，而且在网易现金很多时没有犯大错。",5250,{"title":781,"slug":782,"description":783,"category":676,"order":784,"type":694,"volume":9,"volumeOrder":9,"chapterOrder":9},"马化腾：段永平为什么正面评价他","person-mahuateng","段永平对马化腾的评价简洁但重要：人不错、年轻，并且微信和微信支付的影响非常大且深远。",5260,{"title":786,"slug":787,"description":788,"category":676,"order":789,"type":694,"volume":9,"volumeOrder":9,"chapterOrder":9},"俞敏洪：段永平为什么说他是条汉子","person-yuminhong","段永平欣赏俞敏洪的韧性和面对问题的能力，甚至说他是“条汉子”；但也认为俞离顶级企业家还有距离，新东方生意模式不是自己特别喜欢的类型。",5270,{"title":791,"slug":792,"description":793,"category":676,"order":794,"type":694,"volume":9,"volumeOrder":9,"chapterOrder":9},"季克良：段永平为什么说他对茅台至关重要","person-jikeliang","段永平评价季克良，核心是质量文化和造钟人作用：季克良让茅台成为今天的茅台，功不可没。",5280,{"title":796,"slug":797,"description":798,"category":676,"order":799,"type":694,"volume":9,"volumeOrder":9,"chapterOrder":9},"黄仁勋：段永平为什么欣赏他","person-huangrenxun","段永平欣赏黄仁勋，重点在真诚、有能量、长期方向一致，以及带领英伟达形成强生态；但他仍然区分“欣赏人”和“看懂英伟达十年护城河”。",5290,{"title":801,"slug":802,"description":803,"category":676,"order":804,"type":805,"volume":9,"volumeOrder":9,"chapterOrder":9},"段永平高度评价过的公司","topic-highly-rated-companies","段永平高度评价公司时，核心标准不是名气，而是能否长期做对事情：好产品、好商业模式、好文化、好管理层和可理解的未来现金流。",5300,"topic",{"title":807,"slug":808,"description":809,"category":676,"order":810,"type":805,"volume":9,"volumeOrder":9,"chapterOrder":9},"段永平高度评价过的人","topic-highly-rated-people","段永平评价人，重点不是名气，而是这个人是否理性、真诚、关注本质、能长期做对事情，并能把个人能力沉淀为组织能力。",5310,{"title":812,"slug":813,"description":814,"category":676,"order":815,"type":805,"volume":9,"volumeOrder":9,"chapterOrder":9},"段永平正在重估的公司","topic-revaluated-companies","段永平的重估案例最值得看的是变化过程：他会承认看不懂，也会在新证据出现后调整判断，但始终保留能力圈和长期现金流边界。",5320,{"id":817,"title":399,"body":818,"category":241,"chapterOrder":9,"date":9,"description":401,"editor":1777,"extension":1778,"meta":1779,"navigation":1780,"order":402,"path":1781,"publishedAt":9,"seo":1782,"seoDescription":401,"seoTitle":1783,"slug":400,"source":9,"sourceAuthor":838,"sourceDate":9,"sourceNote":1784,"sourceStatus":1785,"sourceUrl":9,"sources":1786,"stem":1787,"summary":401,"tags":9,"type":9,"updatedAt":1788,"volume":9,"volumeOrder":9,"__hash__":1789,"_collection":1790},"dao\u002Fdao\u002Fspeeches\u002Fduanyongping-2025niantantangpingyuneijuan-yuwangshijiaoliuzinvjiaoyu.md",{"type":819,"value":820,"toc":1760},"minimark",[821,826,834,840,845,850,855,860,865,870,873,878,883,888,893,897,909,923,926,935,941,955,965,979,997,1000,1008,1024,1033,1062,1068,1071,1076,1081,1103,1111,1118,1134,1140,1146,1149,1152,1157,1161,1164,1169,1172,1175,1180,1183,1198,1206,1217,1220,1223,1228,1231,1240,1243,1248,1253,1258,1263,1274,1281,1298,1304,1311,1316,1321,1329,1337,1341,1344,1349,1354,1359,1364,1367,1379,1382,1387,1391,1394,1399,1402,1407,1410,1413,1416,1421,1424,1427,1432,1435,1442,1448,1453,1458,1463,1467,1470,1475,1478,1483,1486,1491,1494,1497,1500,1503,1508,1511,1514,1517,1520,1523,1526,1529,1534,1537,1542,1545,1550,1554,1557,1562,1565,1577,1580,1588,1591,1594,1603,1606,1619,1625,1630,1633,1647,1656,1677,1681,1684,1689,1692,1695,1706,1719,1757],[822,823,825],"h2",{"id":824},"_01-初见面与运动观","01 初见面与运动观",[827,828,829,833],"p",{},[830,831,832],"strong",{},"王石","：好久不见啊。",[827,835,836,839],{},[830,837,838],{},"段永平","：听说你现在又迷上攀岩了。",[827,841,842,844],{},[830,843,832],{},"：我现在推广攀岩，推广赛艇。",[827,846,847,849],{},[830,848,838],{},"：厉害，攀岩我没攀过，不知道怎么攀。",[827,851,852,854],{},[830,853,832],{},"：到我这个年纪攀岩非常非常好。老人其实最怕摔跤。攀岩就是要形成一种摔跤，摔跤不就是手撑吗？这种就是自我保护的动作。",[827,856,857,859],{},[830,858,838],{},"：攀岩确实挺好的，滑雪也很好。刚才我们还聊喜欢骑马，我就觉得骑马我就没有那么大兴趣，就像我拉你打高尔夫，你估计也很难感兴趣。",[827,861,862,864],{},[830,863,832],{},"：兴趣是第一我非常同意，运动还是很重要的。",[827,866,867,869],{},[830,868,838],{},"：相当重要，运动完了自己也觉得舒服。",[827,871,872],{},"田朴珺：最好的运动频率，专家说一周大概3到5次左右。",[827,874,875,877],{},[830,876,832],{},"：实际上在于自己。我是早上基本5点半起床，6点半就是划赛艇。划1个半到2个小时。之后就不影响吃早餐、上班，下午有空再在岩馆里跑两圈。",[827,879,880,882],{},[830,881,838],{},"：你还上班吗？",[827,884,885,887],{},[830,886,832],{},"：我上班，我是2020年决定再创业。",[827,889,890,892],{},[830,891,838],{},"：那说明你喜欢这个，这个没有别的原因，我看这些到了一定年龄以后还要去忙，一定是他喜欢的事情。",[822,894,896],{"id":895},"_02-投资逻辑懂生意才是核心","02 投资逻辑：懂生意才是核心",[827,898,899,901,902,904,905,908],{},[830,900,832],{},"：永平，我觉得很难得，咱们虽然认识这么长时间了，这样的认真聊天很难得。我印象中大家一提你都说你买",[830,903,596],{},"，实际上大家不知道你买",[830,906,907],{},"万科","。你还记得吗？就是当年到深圳，你和我面谈完，那时候股票价格非常低。",[827,910,911,913,914,916,917,919,920,922],{},[830,912,838],{},"：那个时候，很多人说",[830,915,907],{},"的一些问题，我说至少你们看到的东西应该大概率不是真的。因为我觉得，",[830,918,832],{},"给我的印象不是一个跑到小房间里跟财务商量怎么做假账的那种人，做错是有可能，但是作假那是两回事儿。所以看你的财务数据，在当时来讲，我觉得这个价钱显然是便宜了。当时我确实买了，后来涨很多就卖了，刚好那个时候碰到",[830,921,907],{},"股价特别便宜的时候。",[827,924,925],{},"田朴珺：那是哪一年啊？我都不知道。",[827,927,928,930,931,934],{},[830,929,838],{},"：〇四、〇五年左右，大概是那个时候吧。二十年了，那还是蛮有意思的一件事。之前我没怎么买过A股，就那时候我开始做投资，买过星巴克。后来慢慢地，买A股就买了",[830,932,933],{},"茅台","。",[827,936,937,938,940],{},"田朴珺：现在您还看好",[830,939,933],{},"吗？",[827,942,943,945,946,948,949,951,952,954],{},[830,944,838],{},"：有什么理由不看好呢？当然，你要不喝酒很难理解这个问题，但是我有太多朋友喜欢喝",[830,947,933],{},"了，所以我能够懂它这个生意。我觉得你有闲钱，买",[830,950,933],{},"肯定是比放银行好，但是有没有东西可以涨得比",[830,953,933],{},"更多？肯定有。",[827,956,957,958,961,962,934],{},"田朴珺：像",[830,959,960],{},"巴菲特","当时买",[830,963,964],{},"可口可乐",[827,966,967,969,970,934,973,975,976,978],{},[830,968,838],{},"：喜诗糖果，特别像",[830,971,972],{},"喜诗糖果",[830,974,964],{},"的判断可能难度会更高一点，",[830,977,972],{},"是很像的，所以他就把整个公司都买下来了。我没那么多钱，我买不下整个公司，我买一点点总可以。",[827,980,981,982,986,987,990,991,993,994,996],{},"很多人说，",[983,984,58],"a",{"href":985},"\u002Fjiazhitouzi","很难。但",[983,988,125],{"href":989},"\u002Ftouji","更难！很多人不理解这个问题。",[983,992,125],{"href":989},"百分之八九十的散户都是亏钱的，牛市、熊市都亏。然后说我很难，我买",[830,995,933],{},"一直拿着，拿了十几年，我难在哪儿了？",[827,998,999],{},"田朴珺：您中间不会打开账户去看吗？",[827,1001,1002,1004,1005,1007],{},[830,1003,838],{},"：看不等于要卖，美股的账户我经常看。如果真的懂了这个企业，你不会受市场的影响。越到后头就越不容易受影响，看着账户准备随时赶紧逃的这种，就是在",[983,1006,125],{"href":989},"。这样也有好处，多巴胺上升会觉得很快乐，当然赢的时候是开心的，输的时候也没那么快乐，投资不是这样。但是涨的时候也可以快乐，也有多巴胺，但它们不是同一个东西。所以投资最主要的是懂对方的生意，不然就真的很难。",[822,1009,1011,1012,1015,1016,1019,1020,1023],{"id":1010},"_03-企业文化与传承本分理性长远","03 ",[983,1013,135],{"href":1014},"\u002Fqiyewenhua","与传承：",[983,1017,12],{"href":1018},"\u002Fbenfen","、",[983,1021,222],{"href":1022},"\u002Flixing","、长远",[827,1025,1026,1028,1029,1032],{},[830,1027,832],{},"：没想到，做企业已经做到这个年纪了。你从“",[830,1030,1031],{},"小霸王","”一直做到现在，大家提的是你创业阶段。实际上你带出的人，还有他们没有提到的很多人都是从你这公司出去的，这种逻辑体系是怎么形成的，有几个特点？",[827,1034,1035,1037,1038,1040,1041,1043,1044,1047,1048,1050,1051,1050,1054,1057,1058,1061],{},[830,1036,838],{},"：我们把它叫",[983,1039,135],{"href":1014},"。这个文化，大家都是",[983,1042,222],{"href":1022},"想长远。所以需要用户导向、",[983,1045,53],{"href":1046},"\u002Fxiaofeizhedaoxiang","，做事情",[983,1049,12],{"href":1018},"，",[983,1052,23],{"href":1053},"\u002Fzuoduideshiqing",[983,1055,28],{"href":1056},"\u002Fbashiqingzuodui","。这些东西看起来没有什么了不起，但是要做三十年，就厉害了，",[830,1059,1060],{},"步步高","已经三十年了。",[827,1063,1064,1065,1067],{},"坚持",[983,1066,23],{"href":1053},"，发现错了赶紧改，几十年一直这样持续下来，它确实有很大威力。但是你说某一件事、某一天、某个阶段，它是不是每件事都一定会让你获得最大的利益，其实没有人知道。",[827,1069,1070],{},"我二十多年前就退休了，所以我觉得你一定是很喜欢你做的事。我是个懒人，我想打高尔夫，让我一直管企业，我可受不了，我是连上班都不爱上的人。",[827,1072,1073,1075],{},[830,1074,832],{},"：你这是管理风格，你的管理方法非常有特点。",[827,1077,1078,1080],{},[830,1079,838],{},"：我早就不管了，二十几年了，没有管过任何东西。",[827,1082,1083,1084,1086,1087,1089,1090,1092,1093,1019,1096,1099,1100,1102],{},"田朴珺：这个就是我最好奇的点。您说二十几年前其实就把企业放手了，但是像您说的，",[983,1085,135],{"href":1014},"特别重要，怎么能放手不管之后，",[983,1088,135],{"href":1014},"依然还能保持？包括像您带出来的一些从",[830,1091,1060],{},"出来的人，现在把自己的企业做得也很好，像",[830,1094,1095],{},"vivo",[830,1097,1098],{},"OPPO","这些企业。",[983,1101,135],{"href":1014},"是怎么传承的？",[827,1104,1105,1107,1108,1110],{},[830,1106,838],{},"：招人的时候要招对",[983,1109,135],{"href":1014},"适合的人，不一定是在招人的那一个时刻、那一刹那，就把人都鉴别出来。因为经过三五年的工作，其实知道哪些人适合，哪些人不适合，而且不适合的人他自己也会走。",[827,1112,1113,1114,1117],{},"很多人想赚快钱，很多人都想着怎么蒙一票，我们就习惯了老老实实做产品，做了几十年攒了好多粉丝。这么多年，我们做手机确实很厉害，包括做手表，",[830,1115,1116],{},"小天才","手表都很厉害。",[827,1119,1120,1121,934,1123,1125,1126,1128,1129,934,1131,1133],{},"我们的文化就叫",[983,1122,12],{"href":1018},[983,1124,12],{"href":1018},"就是做你该做的事情，就是",[983,1127,222],{"href":1022},"想长远。任何事情大部分人都会讨论有没有钱赚，我们会经常讨论，这是不是一件对的事情。如果是错的事情，应该马上停止，对的事情我们要",[983,1130,28],{"href":1056},[983,1132,28],{"href":1056},"的过程当中，犯错误是避免不了的，一定会犯错，所以有学习曲线，继续往前走就好了。",[827,1135,1136,1137,1139],{},"但是对错很重要，国内会很认真地去想是非问题的企业，比例上是不高的，因为大家都要拼了命地赶紧去多挣钱，利润导向比较厉害。我们比较用户导向，我这个用户是",[983,1138,53],{"href":1046},"，不是客户导向。",[827,1141,1142,1143,1145],{},"客户导向会有点复杂，但是",[983,1144,53],{"href":1046},"就很简单，你的最终用户到底要的是什么，我们能够提供什么，文化其实贯穿的就是这些。",[827,1147,1148],{},"我们三十年司庆的时候，公司的庆祝活动标题叫“更健康、更长久”，这个话是我当年提出来的，因为那个时候很多人在讲“我们要做五百强”，“我们要五百大”，就是讲营业额，我说这个东西不重要。我们公司从来没有定过“要做到多少营业额”、“要赚多少钱”的目标，我们就讲“更健康、更长久”，凡是不健康不长久的事情，都应该停下来。",[827,1150,1151],{},"田朴珺：就是持之以恒，不被外界的各种诱惑去动摇。",[827,1153,1154,1156],{},[830,1155,838],{},"：至少你这么想，你被动摇的概率就会低。",[822,1158,1160],{"id":1159},"_04-低调与放权从合唱领唱到听众人唱","04 低调与放权：从合唱领唱到听众人唱",[827,1162,1163],{},"田朴珺：我知道您现在非常少出来。您是从2000年之后刻意想低调，想淡出吗？",[827,1165,1166,1168],{},[830,1167,838],{},"：首先强调，我从来没有低调过，也没有高调过，我觉得我很正常，我现在不是CEO了，跑出来干吗？",[827,1170,1171],{},"以前我是CEO经常要见媒体，要代表公司宣传。现在知道公司所有的事情，都是跟大家一样，从网上知道。唯一不一样的地方就是，我可以问他们真的吗？当然我会知道一些具体的东西，比方说参加董事会知道具体的营业额、销量之类的。",[827,1173,1174],{},"在公司里，我不希望别人觉得这个公司是因为我。就像领合唱一样，你开了个头，后面都是大家自己在唱。怎么能唱得这么好？我是开心的。公司对我来讲像我的孩子，又像我的兄弟朋友。感情是这个样的，我觉得挺开心，这个也是很有成就感的事情。",[827,1176,1177,1179],{},[830,1178,832],{},"：咱们很多想法我觉得是一致的，创业打拼肯定离不开你，但最后的成功是企业离开你之后还能延续下去。",[827,1181,1182],{},"但显然和你相比，我现在应该是非常不成功。刚才你说的，你不在，企业也做得很好，甚至可能是从决定开始到结束，你都不知道。",[827,1184,1185,1186,1188,1189,1191,1192,1050,1194,1191,1196,934],{},"实际上很多事情，我放权也放到像你这个水平。我从2017年就彻底从",[830,1187,907],{},"退休了，我是2011年去哈佛之后就待在国外。但是到现在还是，",[830,1190,832],{},"就是",[830,1193,907],{},[830,1195,907],{},[830,1197,832],{},[827,1199,1200,1202,1203,1205],{},[830,1201,838],{},"：我对授权是有蛮深体会的。我是那么想，你要从指示到指导、协商、授权、放权，然后最后还有一句话叫“Never out of control（不要失控）”，什么能够让企业不失控，其实就是文化。从招人开始，就要招到能够匹配的人选，主要看合适性和合格性。合适性指的就是",[983,1204,135],{"href":1014},"，合格性指的就是能力。",[827,1207,1208,1210,1211,1213,1214,1216],{},[830,1209,1060],{},"几十年的员工比比皆是，大家彼此了解、喜欢这个文化，所以大家待得下来，甚至很多人还在",[830,1212,1031],{},"。就像",[830,1215,832],{},"刚才讲的，干得久需要足够的精力，足够的激情，我觉得后期我就没有太大的激情了。",[827,1218,1219],{},"但是看我们的小伙子们还很有激情，让他们来吧，他们做得挺好。",[827,1221,1222],{},"田朴珺：像您说的，他们可能一年才汇报一两次，但还有动力把企业做好，是因为把股份都分给他们了，所以是他们自己的事了吗？",[827,1224,1225,1227],{},[830,1226,838],{},"：也不完全是因为股份，我觉得他们喜欢自己做的事情。而且我了解他们，我其实早就知道他们会很厉害，只不过他们没有那么有名而已，我有什么好不放心的，还可以自己打球。",[827,1229,1230],{},"田朴珺：怎么能做好能人的大哥？他们能力又那么强。",[827,1232,1233,1235,1236,1239],{},[830,1234,838],{},"：你并不需要做什么，他们在做他们自己的事情。比如说我投了",[830,1237,1238],{},"苹果","，就非要做蒂姆·库克的大哥吗？也不需要。这个公司虽然是我开的头，但文化是大家一起建立的，公司也是一起建立起来的。大家确实做得好，有很多东西我想象不到。他们现在做的事情比我当CEO的时候厉害多了，那么大的销量，那么多的员工。养得起员工，必须要有合适的产品。长远来讲，你靠一两句话蒙人，企业哪能超过30年呢？但很有意思的是，我们很享受这个事情，很开心。",[827,1241,1242],{},"田朴珺：我觉得有天分的成分在里面。",[827,1244,1245,1247],{},[830,1246,838],{},"：就像费德勒讲那句话，要非常地努力，最后才能让你看着毫不费力。我是不喜欢把我们做得好的事情，用一句有天赋概括掉。我花了那么多时间，那么努力地做这件事情，怎么就成天赋了？像很多人说“阿段你有语言天赋，你会说广东话”，我说“你知道吗？我来广东的时候，买了盒磁带天天练”。",[827,1249,1250,1252],{},[830,1251,832],{},"：你也很刻苦，我也很刻苦，但是效果不一样。",[827,1254,1255,1257],{},[830,1256,838],{},"：不是的。广东话我怎么学的？我来了就觉得跟打仗一样，发现广东话我完全听不懂，所以我说不行得去学。到书店找到了一本《广东话300句》。我想我的英文就是《英语900句》学的，也就学了一百来句就会了。广东话300句我也没学完，但是一个字一个字学的，而且总结了很多经验。",[827,1259,1260,1262],{},[830,1261,832],{},"：我有这种经历，我的英文和广东话差不多，到现在都是讲得不好。但有时候跟你说话很容易说英文，因为太专注了。",[827,1264,1265,1267,1268,1270,1271,1273],{},[830,1266,838],{},"：我英文其实没有那么好。以后就方便了，",[830,1269,1238],{},"耳机可以直接翻译。我第一次用",[830,1272,1238],{},"耳机，1分多钟不到2分钟就搞定了。",[827,1275,1276,1277,1280],{},"田朴珺：我觉得这就是",[830,1278,1279],{},"乔布斯","伟大的地方。",[827,1282,1283,1285,1286,1288,1289,1292,1293,1050,1295,1297],{},[830,1284,838],{},"：是的。",[830,1287,1279],{},"算是一个",[983,1290,181],{"href":1291},"\u002Fzaozhongren","，他建立这样的一个",[983,1294,135],{"href":1014},[830,1296,1238],{},"的用户导向是非常强的。虽然大企业也会有犯错误的时候，但是总体来讲，我觉得这家公司挺好的。",[827,1299,1300,1301,1303],{},"田朴珺：我知道你也算",[830,1302,1238],{},"的股东。",[827,1305,1306,1308,1309,934],{},[830,1307,838],{},"：我们有投资在",[830,1310,1238],{},[827,1312,1313,1314,940],{},"田朴珺：你未来还持续看好",[830,1315,1238],{},[827,1317,1318,1320],{},[830,1319,838],{},"：我觉得至少还没有看不好。找到一个好公司不容易，不能因为赚了点钱、股票涨了点，就赶紧卖了，来回折腾也折腾不过来，也没有时间打球了，打球对我来讲比投资更重要。对你来讲攀岩可能比把生意做多大更重要，逻辑差不多。",[827,1322,1323,1325,1326,1328],{},[830,1324,832],{},"：很多人讲运动、健康生活当然好。我发现中国企业家到50、60岁了才开始强调身体健康的重要性。我觉得像你一直保持运动是把运动当成爱好，实际上你表现得举重若轻，在各方面都是这样。而且是大家也知道，你突然离开去美国，和个人的家庭生活选择有关，那怎么来保持工作、运动、生活等等这样的一个平衡？你从",[830,1327,1031],{},"出来之后，实际上那几个逻辑特别适合。不知道这个平衡你是怎么把握的。",[827,1330,1331,1333,1334,1336],{},[830,1332,838],{},"：我叫",[983,1335,12],{"href":1018},"，该干嘛干嘛。 其实也没有那么喜欢运动。我喜欢打高尔夫，而不是因为我喜欢运动。当然做企业有责任，该做的事情当工作去做。其实平衡就是时间管理。我觉得喜欢可能最重要，不喜欢的东西你就很难花力气去做。当然有时候意识到不喜欢的事的重要性，比方我发现柔韧性有问题，就要做普拉提，平时一定要拉伸。",[822,1338,1340],{"id":1339},"_05-营销心法不说谎高效沟通","05 营销心法：不说谎，高效沟通",[827,1342,1343],{},"田朴珺：冯仑有跟我讲，因为他比较了解您嘛，我说冯哥你跟我讲一讲，阿段到底是个什么样的人。他讲了一句话。他说老王是个很简单的人，阿段是个更简单的人。后来我看书里讲到一点是对人的诚信。从最早做生意开始，有人说你是中国的“营销大王”，最早做营销大家都知道你请成龙做广告。",[827,1345,1346,1348],{},[830,1347,832],{},"：那个实际上是非常短的标段。",[827,1350,1351,1353],{},[830,1352,838],{},"：它是这样，就是说央视从来没有过所谓的标王。",[827,1355,1356,1358],{},[830,1357,832],{},"：天气预报，那个很经典，你挖掘那个时段的潜力嘛。",[827,1360,1361,1363],{},[830,1362,838],{},"：我们是需要去抢位置的。我们做营销其实特别简单，就是把要告诉用户的东西，用最高效率告诉他。什么东西告诉用户？我们有很强的原则，第一个就是不可以有任何谎话。",[827,1365,1366],{},"很多广告是假的，但是你可以找到效率更高的办法，请成龙的目的就是吸引别人来看广告。那个时候大牌明星做广告的少，其实请成龙帮我们省了很多钱。因为广告在央视播一次花的钱是固定的，请成龙出现一次吸引的关注度可能是其他人的10倍。比方说我们请成龙可能花几百万人民币，但是我们的广告投入可能花几千万，请他的费用在我们的广告投入里只占十分之一，甚至少于十分之一。如果他能够提高一倍的效率，是不是就大赚了？这是可简单的一个算术题了。",[827,1368,1369,1370,1372,1373,1375,1376,1378],{},"同时你的每一句广告词、每一个字是真的花了功夫的。",[830,1371,1031],{},"学习机的广告有一句“你拍四我拍四，包你三天会打字”，我们真的从生产线挑了一批从来没有碰过打字机的人，8个小时，没有人达不到打字员的基本水平。包你三天会打字是为了上口，实际上8个小时就够。包括我们后来请成龙做广告的广告语，“想当年我用拳头打天下，如今这电脑时代，我儿子要用",[830,1374,1031],{},"打天下”，然后是“同样天下父母心，望子成龙",[830,1377,1031],{},"”。",[827,1380,1381],{},"最早的广告词是“可怜天下父母心”，我说这个不行，然后大家就想了很久，一个字一个字琢磨，经常坐在一起吃饭也琢磨。这里面都是功夫，这个功夫其实就是你到底想表达什么，“可怜”好像就没那么舒服。这里面没有什么诀窍，全是功夫。",[827,1383,1384,1386],{},[830,1385,832],{},"：最大诀窍就是功夫。",[822,1388,1390],{"id":1389},"_06-如何面对内卷与躺平","06 如何面对：内卷与躺平",[827,1392,1393],{},"田朴珺：现在年轻人有两个说法，一个就是内卷。我不知道您知道这个词吗？",[827,1395,1396,1398],{},[830,1397,838],{},"：比我们还卷吗？但是我们高考的时候录取率才不到1%。",[827,1400,1401],{},"田朴珺：那真的是卷不过你，卷不过七七、七八届的高考生。还有一种说法是躺平。很多人说，反正也没什么希望了，也不可能暴富或者怎么样。你会怎么给年轻人什么建议，在内卷和躺平之间。",[827,1403,1404,1406],{},[830,1405,838],{},"：我觉得大家要找到自己喜欢的事情。如果你用内卷和躺平这种东西来讲的话，可能永远都找不到答案。做不好就抱怨已经失去机会、没有资源了。",[827,1408,1409],{},"我们也没有资源。在哪个年代，普通人成为一个很有成就的人都是很少的。你才20多岁，就说没房子没车。我到28岁都还没坐过车，才第一次坐飞机，开车都30岁了，我们那时候条件艰苦。",[827,1411,1412],{},"上大学才第一次打电话，那个时候不知道怎么打。记得到浙大的时候，终于找到一个电话，发现上面没有任何跟数字有关的东西。站旁边等了半个小时，终于有人拿起电话说：总机接外线。才知道原来电话这么用。",[827,1414,1415],{},"田朴珺：那上面没有按键是不是。",[827,1417,1418,1420],{},[830,1419,838],{},"：没有嘛，因为它是内线电话。大学毕业到北京的时候，搞辆自行车骑车上班，一上车发现都对着我骑过来。没在大城市骑过自行车，就马上学习，原来他们是这个样子，我觉得有道理，每个人都走一边。我在农村出来的人，从来没有体会过这件事情，所以人是一点点学过来的，不要去抱怨。我觉得好多人喜欢抱怨，环境不好，错都是别人的，赚到都是自己的，这个至少对大家没有什么帮助。",[827,1422,1423],{},"努力去找自己喜欢的事情，实在不行就努力喜欢自己正在做的事儿，你也能找到乐趣。很多人说我没有找到我自己喜欢的事，我现在没办法才躺平，其实是因为不够努力，其实没有什么好抱怨的，不是因为我们到了今天说这句话，当然也可能我就是因为运气好，或者说我就是因为有天赋，谁知道呢。",[827,1425,1426],{},"田朴珺：我觉得运气肯定是很重要的一个因素，任何人的成功，其实都不能脱离运气的成分，但是运气来的时候，你得足够地努力才能接得住。",[827,1428,1429,1431],{},[830,1430,838],{},"：有人问过我这个问题，如果你现在毕业会做什么？我说以我现在的理解，不携带任何资源的情况下，会去找一家我喜欢的公司、喜欢的老板，然后努力地做，发挥我的能力，希望被重用。",[827,1433,1434],{},"其实没有人天生什么都会，人需要有很多时间去成长、去学习。",[827,1436,1437,1438,1441],{},"我的认知可能很有限，我就想着要做一个什么样的产品，要去一个什么样的企业。当年研究生毕业的时候，本来是要留在北京的，但找好的单位我就是不想去，觉得广东这个地方可能更有机会。但是万一到时候找不到饭吃怎么办？我有一绝招可以教人高考。我从那么困难的情况高考成功了。",[983,1439,70],{"href":1440},"\u002Fshangyemoshi","都想好了，招上来教你高考，考不上完全退钱。我的本事还能都考不上吗，只要有人考上，我就能活下来。",[827,1443,1444,1445,1447],{},"田朴珺：要是当时没去",[830,1446,1031],{},"就成了新东方是吧？",[827,1449,1450,1452],{},[830,1451,838],{},"：我原话就是这样，可能就没有俞敏洪什么事了。当然这是玩笑了。如果想通了，你知道自己在干嘛，其实自信就会高很多。",[827,1454,1455,1457],{},[830,1456,832],{},"：机会是给每个人的。",[827,1459,1460,1462],{},[830,1461,838],{},"：我觉得现在的机会可能比我们那个时候要多。",[822,1464,1466],{"id":1465},"_07-教育观-安全感与边界感","07 教育观： 安全感与边界感",[827,1468,1469],{},"田朴珺：有很多说法，说中国哪一代人是最幸福的？就60尾70头的那一代，他们几乎赶上了整个改革开放。",[827,1471,1472,1474],{},[830,1473,838],{},"：我觉得都是没想明白。",[827,1476,1477],{},"田朴珺：所以你觉得现在的年轻人仍然有大把的机会。",[827,1479,1480,1482],{},[830,1481,838],{},"：当然，你看现在多少年轻的富豪，对不对？年纪轻轻，二十几岁、三十几岁，就几个亿美金身家了，问题是为什么他不是你呢？",[827,1484,1485],{},"田朴珺：这是很多人都要问的，为什么不是他。",[827,1487,1488,1490],{},[830,1489,838],{},"：要问他自己呀，他怎么能问别人。凭什么是你不是我？他爸也没有什么，对不对。不要说三十几岁，拉布布的老板其实年纪也不大。我开始也觉得拉布布是很神奇的一个东西，再仔细看人家十几年，真是一点一滴做出来的。虽然我看不懂这家公司，我不会去买他们股票，不会做他们投资，但是他能够把情绪价值的产品做成这个样子，不是随便就能做成的。我看过王宁他的讲话，真的是花了功夫的，所以不要一句话把人家运气说成狗屎运，对不对？",[827,1492,1493],{},"我觉得所有的成功，绝大多数都是因为努力，努力后面有没有天赋？我不知道。",[827,1495,1496],{},"很多人把自己不刻苦没有成就，归罪于社会没有给他条件，没有给他机会。我觉得那是对社会的不公平。",[827,1498,1499],{},"社会其实给每个人的条件和机会都是一样的，我们都是这么过来的嘛。我父母就是普通的教师，还不是说很好的那种，我们那时候都是穷人，除了个别人稍微好一点以外，没有谁条件特别好的，都是靠自己。",[827,1501,1502],{},"田朴珺：有的时候是时代造就了你，有的时候你也可以创造自己的时代。",[827,1504,1505,1507],{},[830,1506,838],{},"：时代造就了某个人，这个说法是一定不对的。因为那个时代那么多人呢，怎么就造就了你呢？这个逻辑就把别人的成功归罪于社会对他不公，这样他们真的能感觉好一点吗？确实我不太理解。又说是吃了改革开放的红利，那你怎么就不吃呢？",[827,1509,1510],{},"凭什么我就吃到了，我又没有什么特别的，因为我的情况是特别简单的，真的就是一个普通人，并没有一个显赫的家世，也没有人教过我，甚至连考工科都不是家里教的，因为我父母虽然是老师，但是他们都是文科的，家里头我们高考的时候连本书都没有，到处借高考自学考试的书，有17本。借来一本，3天必须得看完，题都得做完。真的是不容易的，但是你很享受，你很开心。",[827,1512,1513],{},"比方说原生家庭对大家的影响。我有时候会想这个事，我就觉得，看来我真的是有运气。我父母对我，他们并没有干什么事情，只是没有逼我干什么，所以我是一个很有安全感的人。",[827,1515,1516],{},"我总是觉得带小孩最重要的是要帮他建立安全感。不要去逼他干不喜欢的事情，但是你引导他是一件很费劲的事情，打一顿骂一顿很容易，所以我说你不能打孩子，不能骂孩子，不能吼孩子。那该怎么办？就要琢磨了。",[827,1518,1519],{},"我儿子、女儿当球童时候，小孩打坏了球是要发脾气的，会哭、会闹，我就看到好多家长这个时候跟小孩就顶上了。至少我现在不会，开始的时候我也是想办法叫我儿子不能哭，后来发现你跟他说什么都没有用。",[827,1521,1522],{},"他开始打比赛的时候6岁，他在那一个时刻是有情绪要去发泄的。比方说爸爸我不爱你了，他在那一刹那很生气，他骂你不表示他真的不爱你，如果跟他较上劲了，那就是不对。",[827,1524,1525],{},"因为小孩有时候会讲这句话，爸爸我恨你，妈妈我恨你。你如果真的爱孩子，你就应该有一个所谓无条件的爱。他伤心的时候，你要容纳他、容忍他，但同时要教给他。比方说他扔杆子，我就往前走了，我说你扔杆子是可以的，但是要自己捡回来，不然下个洞你就没球杆打了。他一想也对，自己又去捡回来了。",[827,1527,1528],{},"有些事情要制止，比方说他生气了以后会砸果岭，我说这个不能砸。砸了以后，我们就马上报告球会。小朋友砸了果岭，罚款500块，要从他的零花钱里头扣。他就可心疼了，以后就不砸了。你吼他，不会帮他任何忙，但是会让他觉得吼是一个解决办法，你看打孩子的这些大人都是小时候被打大的。但是不打孩子不等于你不能教他，不能够纠正他，你要想办法。",[827,1530,1531,1533],{},[830,1532,832],{},"：你刚才讲的话是非常对，有的时候打孩子是因为小时候自己本身调皮。",[827,1535,1536],{},"田朴珺：我小的时候因为特别皮，我妈就会揍我，几乎每个礼拜都会被揍一顿，但我觉得被揍有一个好处，就是抗压性特别强，当然可能您不同意我的观点。现在很多小孩很脆弱，但是我觉得因为我小时候是挨揍长大的，我会觉得说别人在说我两句的时候，我不太会当回事。",[827,1538,1539,1541],{},[830,1540,838],{},"：打孩子不会增加孩子的抗压力，但会增加他的不安全感。",[827,1543,1544],{},"田朴珺：小孩子是需要管教的。我女儿现在很小，才5岁，她也会有那种生气的时候，她会跟你讲我不爱你了，但其实是小孩子的气话。她不敢掐我，但是她有脾气的时候敢掐她爸，把她爸胳膊这儿都掐得有点要起皮了。",[827,1546,1547,1549],{},[830,1548,838],{},"：这个时候你要跟她讲一下。因为当她可以掐你的时候，她再着急在外面有可能会掐别人。所以这个要小心，我觉得是要有边界的，不能做的事情，很坚定地告诉她，你不可以做这件事情。不需要吼，这个不需要很大的声音，就是告诉她，这个不可以，她可能就会停下来。小孩其实一直都在听，一直都在学。",[822,1551,1553],{"id":1552},"_08-回顾与反思运气努力与认知","08 回顾与反思：运气、努力与认知",[827,1555,1556],{},"田朴珺：假如你再回头看，有没有什么事，现在想起来你会觉得你做不到。当时你做到了，但过后会觉得我当时怎么这么厉害，我怎么能做到。",[827,1558,1559,1561],{},[830,1560,838],{},"：我骑自行车摔到空中这个，我再来一次，我能不能做到，是不知道的。",[827,1563,1564],{},"其他的事我觉得都是很顺理成章做到，但是你有靠运气的时候。比方我们拍个广告时段，那个时候怎么就让我拍着了呢。",[827,1566,1567,1568,1570,1571,1573,1574,1576],{},"我买",[830,1569,596],{},"，买了以后六个月涨了20倍，我全仓买的，账上那些钱我就都买了",[830,1572,596],{},"了。你说投资真厉害，再来一次。我说我不会，所以我不能把这个作为我能力强。但是我决定买",[830,1575,596],{},"这件事情，是我厉害的地方。让它六个月涨20倍那个不是我的本事。",[827,1578,1579],{},"但是你说涨20倍厉害吗？大把股票涨好多倍，但是用了好多年。所以很多人把这个短时间赚到钱作为一个追求的东西，那个是错的。",[827,1581,1567,1582,1584,1585,1587],{},[830,1583,596],{},"就是因为我发现我能够理解他们的生意，因为我做游戏出身的，看他们做游戏的方法有点意思。他们一堆很喜欢游戏的人，我觉得他们能做好，所以我当时因为刚开始做投资，你也可以说就是运气好，上来几乎重仓的",[830,1586,596],{},"，因为我发现这家公司我能搞懂。",[827,1589,1590],{},"那个时候大家又说这些公司要退市什么的，我们公司一直退着呢，我们就没上过，那就没价值了吗？",[827,1592,1593],{},"这家公司是有价值的，我愿意买它我就买了，所以它完全取决于你是不是懂这个生意。我觉得它不是运气，但是我在同样的点重复同样的回报，这个我没有办法做到。我要是能够一直这么重复，早就世界首富了。",[822,1595,1597,1598,1600,1601],{"id":1596},"_09-巴克福午餐的启示商业模式与企业文化","09 巴克福午餐的启示：",[983,1599,70],{"href":1440},"与",[983,1602,135],{"href":1014},[827,1604,1605],{},"田朴珺：你有一个门徒，现在也很厉害，号称是你的门徒，就是黄峥。",[827,1607,1608,1610,1611,1614,1615,1618],{},[830,1609,838],{},"：他从来没说过，别人说的。我们就是朋友，因为他进",[830,1612,1613],{},"谷歌","之前，",[830,1616,1617],{},"丁磊","介绍他认识我的，我发现他确实是我当年聊天的同龄人里头，特别有悟性的一个人，能够跟得上我说的东西，能够理解。因为他也没有碰过企业，他是认为我当年跟他讲的话，对后来他经营企业有帮助。后来人家说我，他也自己说，我是他的导师。我觉得如果他说可以，我不会说这句话，我一直把他当朋友看，他是我很好的一个朋友。但是我们也不常见面，偶尔会发个短信，可能一两年有一次联系。",[827,1620,1621,1622,1624],{},"田朴珺：你当时带他去见了",[830,1623,960],{},"，当时好像是说只能带6个人。",[827,1626,1627,1629],{},[830,1628,838],{},"：七个人。我搞错了，我带了八个。",[827,1631,1632],{},"田朴珺：你觉得最大的收获是什么？",[827,1634,1635,1637,1638,1640,1641,1643,1644,1646],{},[830,1636,838],{},"：我最重要的收获就是我问他，你看公司最重要的什么，他说",[983,1639,70],{"href":1440},"。那个给我印象很深，因为我们看公司就是什么都看。我说你第一个看什么，他说",[983,1642,70],{"href":1440},"，如果",[983,1645,70],{"href":1440},"不对，我就不往下看了。他有过滤器，他讲的叫做对的人和对的价格。到我这里，我连对的价格都不讲了。",[827,1648,1649,1650,1652,1653,1655],{},"因为价格是你的运气，但是",[983,1651,70],{"href":1440},"的第一关一定要过，你还要看他",[983,1654,135],{"href":1014},"是不是你喜欢的。",[827,1657,1658,1659,1661,1662,1664,1665,1667,1668,1670,1671,1673,1674,1676],{},"不好的",[983,1660,135],{"href":1014},"，它可能会把好的",[983,1663,70],{"href":1440},"毁掉。这就是我为什么最后喜欢",[830,1666,1238],{},"，我就喜欢他们的",[983,1669,70],{"href":1440},"和",[983,1672,135],{"href":1014},"，我觉得",[830,1675,1238],{},"确实是一个好公司。当然我们公司也很好，只不过不是上市公司而已。",[822,1678,1680],{"id":1679},"_10-ai与未来是工具还是威胁","10 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