[{"data":1,"prerenderedAt":1830},["ShallowReactive",2],{"library-duanyongping-2000nian-xiaoshouyushichang-zazhizhuanfang":3,"library-sidebar-buffett":297,"library-sidebar-dao":1302,"library-sidebar-models":1598},{"id":4,"title":5,"body":6,"category":283,"date":284,"description":285,"extension":286,"meta":287,"navigation":288,"order":289,"path":290,"seo":291,"seoDescription":285,"seoTitle":292,"slug":293,"stem":294,"__hash__":295,"_collection":296},"dao\u002Fdao\u002Fspeeches\u002Fduanyongping-2000nian-xiaoshouyushichang-zazhizhuanfang.md","2000年 《销售与市场》杂志专访",{"type":7,"value":8,"toc":279},"minimark",[9,17,29,32,35,38,41,50,62,69,75,80,83,88,94,99,114,125,137,143,154,164,169,175,181,186,189,197,203,212,217,220,225,231,236,239,245,251,259,262,267,270],[10,11,12,16],"p",{},[13,14,15],"strong",{},"段永平","：2000年 《销售与市场》杂志专访",[10,18,19,22,23,25,26,28],{},[13,20,21],{},"步步高","：我是个诚实上进的青年男人 —— 访问",[13,24,21],{},"总裁",[13,27,15],{},"先生记录",[10,30,31],{},"采访期刊：《销售与市场》杂志2000年第九期",[10,33,34],{},"采访时间：2000-07-26",[10,36,37],{},"采访记者: 张伟",[10,39,40],{},"正文：",[10,42,43,44,46,47,49],{},"施瓦辛格静静地欣赏",[13,45,21],{},"DVD播放的节目。这位闻名于世的钢铁硬汉，此时正被剧情深深打动。墨镜后他双眉紧蹙，一个顽皮的孩子冷不丁伸手摘下他的大墨镜：哇！你哭了 —— ",[13,48,21],{},"DVD让人们看到了近乎冷血的坚强形象著称的国际巨星的另一面。",[10,51,52,53,55,56,58,59,61],{},"即使在美国，施瓦辛格也绝少拍广告。最近中央电视台陆续播放了两支他为",[13,54,21],{},"做的广告，一下子引起了不少人的关注。7月26日夜，当记者在广东东莞采访广东",[13,57,21],{},"电子工业公司总经理",[13,60,15],{},"时，话题自然就由此开始。",[63,64,66],"h1",{"id":65},"广告就是广告我就是我",[13,67,68],{},"“广告就是广告。我就是我”",[10,70,71,72,74],{},"记者：尽管以前也有诸如周润发、成龙、李连杰、巩俐这些国际影星做广告，但在大家的内心里，他们还都是本土明星，像施瓦辛格这样分量的国际巨星替内国企业拍广告似乎是第一个，所以引起了比较大的关注。除了宣传",[13,73,21],{},"的DVD和家庭影院，施瓦辛格的广告是不是还有其他的含义暗示在里面？",[10,76,77,79],{},[13,78,15],{},"：对我们来讲，这就是一支产品广告而已。不会因施瓦辛格来给我做个广告我就成了国际巨星了，也不是请个国际巨星做广告，我们企业就国际化。之所以请施瓦辛格来拍，纯粹是为了提高广告的效力。应该请谁做广告，考量的重要指标是看他的广告效力如何，能不能引起消费者足够的注意，以记住你的产品。施瓦辛格在中国有极高的公众关注度，他的广告也应该有足够的影响力。和李连杰的和约要到期了，就考虑请施瓦辛格。早就有意向和他接触，碰巧他为“残奥”做慈善大使来中国，就借机拍了。我们运气好，这样省了不少钱，如果专门请他来拍，恐怕往返包机费用就得几百万。你觉得广告效果怎么样？",[10,81,82],{},"记者：实话说，因为事先就听说你们要请他拍广告，预期比较高，而他又是一个很有份量感、很有视听震撼力的形象。第一次见到他的“感动篇”，几秒钟静音画面的处理也吸引了注意，但在预期中应有的震撼后来却没有爆发。",[10,84,85,87],{},[13,86,15],{},"：对，冲击力不够强。我们做的受众效果测评也反映出来了。其实任何一个广告都会有个试放、调整的过程。这组广告目前（7月26日）正安排修改。",[10,89,90,91,93],{},"记者：最早为",[13,92,21],{},"无绳电话做广告的是一个没有任何知名度的小人物，VCD、复读机用的是本土明星李连杰和张惠妹，DVD就用上了国际巨星施瓦辛格。你选择广告模特的跨度很大，依据标准是什么？",[10,95,96,98],{},[13,97,15],{},"：名人不名人并不是最重要的，根本还是看模特在广告中可能产生的效力。小人物可以产生大作用，明星虽然比较容易引起注意，但他的名气能否落实在产品上是另一回事。我以前曾和家人一起看两个笑星替一家火腿肠拍的广告，刚一看到，大家都被逗乐了，广告一播完我就关了电视现场测试，问这支广告卖什么，结果一个说是卖电视机的，因为其中一个笑星以前做过电视机广告，另一个人说是卖春都火腿肠的。实际上那是另一家火腿肠的广告。当然这种广告播出足够的量也会有它的效果。",[10,100,101,102,104,105,110,111,113],{},"记者：能感觉到你对",[13,103,21],{},"用广告塑造",[106,107,109],"a",{"href":108},"\u002Flibrary\u002Fpinpai","品牌","的运作比较满意。那么这个",[106,112,109],{"href":108},"在你自己的心目中，他应该是怎样一种形象描述？",[10,115,116,118,119,121,122,124],{},[13,117,15],{},"：其实，对",[106,120,109],{"href":108},"的塑造，通过广告固然重要，更重要的还是要通过产品。这几年我们一直讲要实实在在做企业、做产品。",[13,123,21],{},"在我心目当中，是一个踏踏实实比较实在的，有上进心的年轻男人形象。",[10,126,127,128,130,131,133,134,136],{},"记者：这和大家的感觉也很吻合，",[13,129,21],{},"单从字面上也是很有动感的，容易给人一个不断提升的认识。老板和消费者对",[106,132,109],{"href":108},"认识一致，说明了",[106,135,109],{"href":108},"推广的成功。",[63,138,140],{"id":139},"没人能从对别人的攻击中得到长久利益",[13,141,142],{},"“没人能从对别人的攻击中得到长久利益”",[10,144,145,146,150,151,153],{},"记者：我听不止一个人说过，你对企业的把握比较常用的一个词叫“",[106,147,149],{"href":148},"\u002Flibrary\u002Fbenfen","本分","”。那么你所谓的安守",[106,152,149],{"href":148},"，具体含义都是些什么？只是刚才说到的要诚实，要实实在在么？",[10,155,156,158,159,163],{},[13,157,15],{},"：首先是要有",[106,160,162],{"href":161},"\u002Flibrary\u002Fpingchangxin","平常心","，先得知道我能做什么。不要动不动就说有个什么什么规划，或是我正计划几年打进几百强。真有那个规划，应该静下心去做，没必要先喊个满城风雨。要是为了眼前刺激一下市场，或是借机骗点儿贷款就算了。企业从内部到对经销商再到对待消费者，各个环节都实事求是、脚踏实地去做，得到各个环节的信任，这种信任就能转化成企业发展的能量，成为企业的实力。这几年我们从不搞那些看起来轰轰烈烈的促销大行动，只老实地做好产品，做好销售，做好服务，大家也都理解、认可了。",[10,165,166,168],{},[106,167,149],{"href":148},"的另一个很重要的意思是对消费者的承诺。比方你的产品功能，有就是有，没有就是没有，绝不能含糊暧昧。总有人给我说：你看咱们没写没说的东西别人都写了说了，或者明明咱们比他做得好，他却说成比我们强了。这时我就会对他说：零售现场我们会吃些亏，但你要知道，他不负责任地作出这样的承诺肯定也是要付出代价的。个别人可能一时会上当，但他怎么可能一直欺骗所有的人呢？！",[10,170,171,172,174],{},"记者：这种",[106,173,149],{"href":148},"的思想当然很善良，这可能也是我觉得你对竞争的理解和许多人不一样的原因。有两件事我印象很深刻，一件是在中央电视台的一次广告竞标现场，最后场上叫价的就剩你和胡志标了，最终你还是放弃了去做标王。我记得当时你的解释是，你和阿标互相很了解，再叫下去他也会跟进，越抬越高，最后受损失的只能是你们两家。",[10,176,177,178,180],{},"另一件事是前不久TCL曾出了个不少人都认为是直接针对步步无绳电话的广告，那一段许多媒体都在猜测又有一场热闹可看了，因为就在那前后不久，海尔洗衣机一场节水大拼比的广告活动闹得沸沸扬扬，惹得一群同行要联手和他打官司。可",[13,179,21],{},"和TCL的广告风波却很快就以你和TCL总裁李东生先生的一通电话而烟消云散了。这两件事让我感觉，你在对待竞争上很能把握适时适机的退让和回旋。",[10,182,183,185],{},[13,184,15],{},"：TCL的那个广告，李东生先生事先并不知道，我们沟通以后问题很快就解决了，所以我想我们两个是有这样一个共识的，市场竞争的目的是使自己做得更大更好，而不是为了打垮别人。我也可以和别人使力斗气，甚至也可以攻击别人，问题是这样做对我有什么意义？所以西方提出“双赢“的竞争理念。我们总讲“商场如战场”，实际上是有很大不同的，比如战场上杀敌的结果可以使自己的兵力相对强大，或是地盘扩大，但在商场上，大多数情况下都不是只有你死才能我活。靠攻击对手去获利，眼前的利益是有的，但你只有用某些手段攻击别人的能力，却没有提升自己的能力，怎么可能长久呢？",[10,187,188],{},"记者：道理是这样的，可很多时候有些人似乎并不懂得这个道理，或者就是不按照道理做事。你一味坚持这样做，会不会因此受到伤害？",[10,190,191,193,194,196],{},[13,192,15],{},"：我们也经常遭受到这样那样的攻击，比如有一次有人在报纸上搞了一个整版的文章，其中大段是用",[13,195,21],{},"的广告词代替产品进行诽谤，我对来找我告状的经销商说：你以为人家搞这个不花钱呀，我们要用同样的招数反击他也要花钱，用这个钱我花在做售点促销，做更好的服务，就可以卖更多的货。你多卖一台他就少卖一台。卖产品才是我们的目的。在这一点上我一直想得很透。我也在商场上混10年了，各种明枪暗箭都没能打倒我，反而是那些总想从攻击别人中得好处的，变得越来越糟。为什么？这一定有它的道理，道理就在于你在做企业的时候，要弄清楚它是一个整体的架构，根本是要有好的产品和服务，让消费者能越来越信任你，这样才是形成你自己竞争力的办法。对别人的攻击力、破坏力和自己的竞争力是两码事。",[63,198,200],{"id":199},"加入wto路况好了规矩来了",[13,201,202],{},"“加入WTO，路况好了，规矩来了”",[10,204,205,206,208,209,211],{},"记者：在目前表现活跃的国内电子企业中，",[13,207,21],{},"应该还算得上后起之秀。有些和",[13,210,21],{},"先后起步，而且一度在产品结构、市场表现等方面都比较靠近的企业，现在已经被市场蒸发了。这不能仅仅归于你更幸运。那么，在你看来，若从管理的角度讲，你们的不同主要在哪里？",[10,213,214,216],{},[13,215,15],{},"：别人是怎么回事我谈不来。我自己的感觉，生意大小不同，做法绝对是不同的。有些办法生意小时很有效，但要做大了，企业就成了很系统的东西。小办法在大生意里没用处。我以前和人谈起过高速公路的理论，在高速公路上行车，首先要讲求安全，有安全保证的最快速度才是我们所追求的。这就要对路况、车况、自己的驾驶技术有很清醒的认识，别人能跑多快我不知道，但我知道我自己。我一直在用一种比较安全的正常速度向自己的目标前进。当然同在一条路上走，对别人不可能毫不关心，毕竟路上的拥挤情况，别人怎么个开法也都是我的路况的内容。",[10,218,219],{},"记者：这种对安全的强调和眼下很时尚的一个词相比，似乎有些保守，这个词就是创新。因为创新就意味着要冒风险。",[10,221,222,224],{},[13,223,15],{},"：创新是要有资格的。和西方发达的管理相比较，我觉得还没有谈什么制度创新的资格。他有几百年市场经济的经验，首先应该学过来，学熟练了再谈创新。我们讲去其糟粕，取其精华，问题是你若分不清糟粕精华，按自己的标准取舍一番，那不还是你自己原来的东西？",[10,226,227,228,230],{},"记者：刚才谈到竞争的问题，现在又谈到向国外学习的问题，中国很快就要加入WTO了，直接会和国际公司在一起竞争，会对",[13,229,21],{},"造成什么样的影响？",[10,232,233,235],{},[13,234,15],{},"：我想对我们会有好处，因为加入WTO以后，路况会更好。当然这同时要求我们更有效的学习，能够很好地适应这条路上更复杂的情况。路好了，新的规矩也来了，至少它要有上路的入场券。你的车况不行，驾驶技术不行，就肯定要遭淘汰，面的是没法上高速路的。打个比方，就像NBA大使队实际上都是些参加不了NBA比赛的球员组成的，但到中国来打比赛，我们的球队还是输给它，和真正的NBA球队的差距更可想而知，它也不会给你机会和它比赛。",[10,237,238],{},"我们若真要和国际企业一起竞争，靠侥幸是不行的。我喜欢打乒乓，也曾经和世界级选手一起打过球，甚至有个球我还把他扣死了，那一个球我不知道是不是人家让我，但我知道比赛不是只打这一个球！",[63,240,242],{"id":241},"不创造利润的企业是罪恶的",[13,243,244],{},"“不创造利润的企业是罪恶的“",[10,246,247,248,250],{},"记者：记得去年底曾看到过一篇大致叫做“DVD市场的春天到来了”的文章，可半年多过去，从央视的广告看，目前坚持在DVD上有较大动作的也只有",[13,249,21],{},"等有限的几家，很多曾经很热闹的DVD牌子似乎已经悄无声息了。",[10,252,253,255,256,258],{},[13,254,15],{},"：DVD仍然是",[13,257,21],{},"的一个重要产品。DVD市场的成熟要有个过程，不会是哪一天就从天上掉下来个金果子。市场有消费能力，还要有消费需求，这个需求有一个培养的过程。大家对市场的判断是不同的，以前别人行动的时候，我没有动静，但我判断，这个市场现在已经开始逐步进入成熟期了，所以也才有了施瓦辛格来为DVD和DVD家庭影院做的广告。",[10,260,261],{},"记者：那么在你的预期中，DVD市场和去年相比，会有多大的增长？",[10,263,264,266],{},[13,265,15],{},"：应该有50%甚至更多。我不指望全国人民都买DVD，任何产品都只卖给需要它的那部分人。",[10,268,269],{},"记者：尽管如此，我还是觉得DVD有些吃力不讨好的意思，因为总觉得这个市场不够热闹。还有很多看起来更流行的产品为什么你没有去介入？",[10,271,272,274,275,278],{},[13,273,15],{},"：我很欣赏",[13,276,277],{},"松下","说过的这样一句话：不创造利润的企业是罪恶的。因为这样的企业对不起股东，对不起自己的员工，甚至也对不起消费者。所以，我必须坚持介入和坚守能带来利润的产品",{"title":280,"searchDepth":281,"depth":281,"links":282},"",2,[],"访谈实录",null,"段永平谈步步高的品牌定位、本分竞争哲学、广告策略，强调不创造利润的企业是罪恶的，反对盲目多元化。","md",{},true,103,"\u002Fdao\u002Fspeeches\u002Fduanyongping-2000nian-xiaoshouyushichang-zazhizhuanfang",{"title":5,"description":285},"2000年 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巴菲特致合伙人信","1958-ba-fei-te-zhi-he-huo-ren-xin",3,{"title":325,"slug":326,"category":306,"order":323},"巴菲特：1957年我最看好的股票：人寿保险","ba-fei-te-1957nian-wo-zui-kan-hao-de-gu-piao-ren-shou-bao-xian",{"title":328,"slug":329,"category":310,"order":323},"1996年伯克希尔股东大会","1996nian-bo-ke-xi-er-gu-dong-da-hui",{"title":331,"slug":332,"category":301,"order":333},"1959 巴菲特致合伙人信","1959-ba-fei-te-zhi-he-huo-ren-xin",4,{"title":335,"slug":336,"category":306,"order":333},"巴菲特：1957年最看好的股票：油气资产管理公司","ba-fei-te-1957nian-zui-kan-hao-de-gu-piao-you-qi-zi-chan-guan-li-gong-si",{"title":338,"slug":339,"category":310,"order":333},"1997年伯克希尔股东大会","1997nian-bo-ke-xi-er-gu-dong-da-hui",{"title":341,"slug":342,"category":301,"order":343},"1960 巴菲特致合伙人信","1960-ba-fei-te-zhi-he-huo-ren-xin",5,{"title":345,"slug":346,"category":306,"order":343},"巴菲特：1972年巴菲特谈喜诗糖果","ba-fei-te-1972nian-ba-fei-te-tan-xi-shi-tang-guo",{"title":348,"slug":349,"category":310,"order":343},"1998年伯克希尔股东大会","1998nian-bo-ke-xi-er-gu-dong-da-hui",{"title":351,"slug":352,"category":301,"order":353},"1961 巴菲特致合伙人信","1961-ba-fei-te-zhi-he-huo-ren-xin",6,{"title":355,"slug":356,"category":306,"order":353},"巴菲特：1974年击球啊,你这个笨蛋","ba-fei-te-1974nian-ji-qiu-a-ni-zhe-ge-ben-dan",{"title":358,"slug":359,"category":310,"order":353},"1999年伯克希尔股东大会","1999nian-bo-ke-xi-er-gu-dong-da-hui",{"title":361,"slug":362,"category":301,"order":363},"1961年中 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巴菲特致合伙人信","1962nian-11yue-ba-fei-te-zhi-he-huo-ren-xin",9,{"title":385,"slug":386,"category":306,"order":383},"巴菲特：1977年谈通货膨胀","ba-fei-te-1977nian-tan-tong-huo-peng-zhang",{"title":388,"slug":389,"category":310,"order":383},"2002年伯克希尔股东大会","2002nian-bo-ke-xi-er-gu-dong-da-hui",{"title":391,"slug":392,"category":301,"order":393},"1962年12月 巴菲特致合伙人信","1962nian-12yue-ba-fei-te-zhi-he-huo-ren-xin",10,{"title":395,"slug":396,"category":306,"order":393},"巴菲特：1979年谈股市","ba-fei-te-1979nian-tan-gu-shi",{"title":398,"slug":399,"category":310,"order":393},"2003年伯克希尔股东大会","2003nian-bo-ke-xi-er-gu-dong-da-hui",{"title":401,"slug":402,"category":301,"order":403},"1962年中 巴菲特致合伙人信","1962nian-zhong-ba-fei-te-zhi-he-huo-ren-xin",11,{"title":405,"slug":406,"category":306,"order":403},"巴菲特：1982年谈指数期货","ba-fei-te-1982nian-tan-zhi-shu-qi-huo",{"title":408,"slug":409,"category":310,"order":403},"2004年伯克希尔股东大会","2004nian-bo-ke-xi-er-gu-dong-da-hui",{"title":411,"slug":412,"category":301,"order":413},"1963 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巴菲特致合伙人信","1963nian-12yue-ba-fei-te-zhi-he-huo-ren-xin",14,{"title":435,"slug":436,"category":306,"order":433},"巴菲特：1984年哥大商学院演讲","ba-fei-te-1984nian-ge-da-shang-xue-yuan-yan-jiang",{"title":438,"slug":439,"category":310,"order":433},"2007年伯克希尔股东大会","2007nian-bo-ke-xi-er-gu-dong-da-hui",{"title":441,"slug":442,"category":301,"order":443},"1963年中 巴菲特致合伙人信","1963nian-zhong-ba-fei-te-zhi-he-huo-ren-xin",15,{"title":445,"slug":446,"category":306,"order":443},"巴菲特：1985年谈投资","ba-fei-te-1985nian-tan-tou-zi",{"title":448,"slug":449,"category":310,"order":443},"2008年伯克希尔股东大会","2008nian-bo-ke-xi-er-gu-dong-da-hui",{"title":451,"slug":452,"category":301,"order":453},"1964 巴菲特致合伙人信","1964-ba-fei-te-zhi-he-huo-ren-xin",16,{"title":455,"slug":456,"category":306,"order":453},"巴菲特：1986年《如何驯服“赌场社会”》","ba-fei-te-1986nian-ru-he-xun-fu-du-chang-she-hui",{"title":458,"slug":459,"category":310,"order":453},"2009年伯克希尔股东大会","2009nian-bo-ke-xi-er-gu-dong-da-hui",{"title":461,"slug":462,"category":301,"order":463},"1964年中 巴菲特致合伙人信","1964nian-zhong-ba-fei-te-zhi-he-huo-ren-xin",17,{"title":465,"slug":466,"category":306,"order":463},"巴菲特：1986年在《华尔街日报》刊登的收购广告","ba-fei-te-1986nian-zai-hua-er-jie-ri-bao-kan-deng-de-shou-gou-guang-gao",{"title":468,"slug":469,"category":310,"order":463},"2010年伯克希尔股东大会","2010nian-bo-ke-xi-er-gu-dong-da-hui",{"title":471,"slug":472,"category":301,"order":473},"1965 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巴菲特致合伙人信","1966nian-zhong-ba-fei-te-zhi-he-huo-ren-xin",25,{"title":545,"slug":546,"category":306,"order":543},"巴菲特：1992年巴菲特奥马哈新闻俱乐部","ba-fei-te-1992nian-ba-fei-te-ao-ma-ha-xin-wen-ju-le-bu",{"title":548,"slug":549,"category":310,"order":543},"2018年伯克希尔股东大会","2018nian-bo-ke-xi-er-gu-dong-da-hui",{"title":551,"slug":552,"category":301,"order":553},"1967 巴菲特致合伙人信","1967-ba-fei-te-zhi-he-huo-ren-xin",26,{"title":555,"slug":556,"category":306,"order":553},"巴菲特：1994年内布拉斯加大学演讲","ba-fei-te-1994nian-nei-bu-la-si-jia-da-xue-yan-jiang",{"title":558,"slug":559,"category":310,"order":553},"2019年伯克希尔股东大会","2019nian-bo-ke-xi-er-gu-dong-da-hui",{"title":561,"slug":562,"category":301,"order":563},"1967 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巴菲特致股东信","1977-ba-fei-te-zhi-gu-dong-xin",48,{"title":733,"slug":734,"category":306,"order":731},"巴菲特：2003年沃伦在担心什么","ba-fei-te-2003nian-wo-lun-zai-dan-xin-shi-me",{"title":736,"slug":737,"category":301,"order":738},"1978 巴菲特致股东信","1978-ba-fei-te-zhi-gu-dong-xin",49,{"title":740,"slug":741,"category":306,"order":738},"巴菲特：2003年股息巫术","ba-fei-te-2003nian-gu-xi-wu-shu",{"title":743,"slug":744,"category":301,"order":745},"1979 巴菲特致股东信","1979-ba-fei-te-zhi-gu-dong-xin",50,{"title":747,"slug":748,"category":306,"order":745},"2004年：《巴菲特：2004年与塔克商学院学生对谈》","ba-fei-te-2004nian-yu-ta-ke-shang-xue-yuan-xue-sheng-dui-tan",{"title":750,"slug":751,"category":301,"order":752},"1980 巴菲特致股东信","1980-ba-fei-te-zhi-gu-dong-xin",51,{"title":754,"slug":755,"category":306,"order":752},"巴菲特：2004年专访苏珊·巴菲特","ba-fei-te-2004nian-zhuan-fang-su-shan-ba-fei-te",{"title":757,"slug":758,"category":301,"order":759},"1981 巴菲特致股东信","1981-ba-fei-te-zhi-gu-dong-xin",52,{"title":761,"slug":762,"category":306,"order":759},"巴菲特：2004年对话奥奎尔俱乐部","ba-fei-te-2004nian-dui-hua-ao-kui-er-ju-le-bu",{"title":764,"slug":765,"category":301,"order":766},"1982 巴菲特致股东信","1982-ba-fei-te-zhi-gu-dong-xin",53,{"title":768,"slug":769,"category":306,"order":766},"巴菲特：2004年对话沃顿商学院学生","ba-fei-te-2004nian-dui-hua-wo-dun-shang-xue-yuan-xue-sheng",{"title":771,"slug":772,"category":301,"order":773},"1983 巴菲特致股东信","1983-ba-fei-te-zhi-gu-dong-xin",54,{"title":775,"slug":776,"category":306,"order":773},"巴菲特：2004年模糊数学与股票期权","ba-fei-te-2004nian-mo-hu-shu-xue-yu-gu-piao-qi-quan",{"title":778,"slug":779,"category":301,"order":780},"1984 巴菲特致股东信","1984-ba-fei-te-zhi-gu-dong-xin",55,{"title":782,"slug":783,"category":306,"order":780},"与沃伦·巴菲特的问答纪要 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