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CEO","person-tim-cook","段永平评价库克，核心是理性、理解乔布斯追求、延续苹果文化，并把苹果从乔布斯时代带入更大规模的长期经营。",5230,{"title":771,"slug":772,"description":773,"category":676,"order":774,"type":694,"volume":9,"volumeOrder":9,"chapterOrder":9},"马云：段永平为什么一直认为他了不起","person-mayun","段永平对马云的评价长期很高：他看重马云兼具理想主义和现实主义，也欣赏其勇气和企业文化意识；但这不等于他对阿里没有保留。",5240,{"title":776,"slug":777,"description":778,"category":676,"order":779,"type":694,"volume":9,"volumeOrder":9,"chapterOrder":9},"丁磊：段永平为什么说他很有悟性","person-dinglei","段永平评价丁磊，核心是“很有悟性”、单纯、不算计人，而且在网易现金很多时没有犯大错。",5250,{"title":781,"slug":782,"description":783,"category":676,"order":784,"type":694,"volume":9,"volumeOrder":9,"chapterOrder":9},"马化腾：段永平为什么正面评价他","person-mahuateng","段永平对马化腾的评价简洁但重要：人不错、年轻，并且微信和微信支付的影响非常大且深远。",5260,{"title":786,"slug":787,"description":788,"category":676,"order":789,"type":694,"volume":9,"volumeOrder":9,"chapterOrder":9},"俞敏洪：段永平为什么说他是条汉子","person-yuminhong","段永平欣赏俞敏洪的韧性和面对问题的能力，甚至说他是“条汉子”；但也认为俞离顶级企业家还有距离，新东方生意模式不是自己特别喜欢的类型。",5270,{"title":791,"slug":792,"description":793,"category":676,"order":794,"type":694,"volume":9,"volumeOrder":9,"chapterOrder":9},"季克良：段永平为什么说他对茅台至关重要","person-jikeliang","段永平评价季克良，核心是质量文化和造钟人作用：季克良让茅台成为今天的茅台，功不可没。",5280,{"title":796,"slug":797,"description":798,"category":676,"order":799,"type":694,"volume":9,"volumeOrder":9,"chapterOrder":9},"黄仁勋：段永平为什么欣赏他","person-huangrenxun","段永平欣赏黄仁勋，重点在真诚、有能量、长期方向一致，以及带领英伟达形成强生态；但他仍然区分“欣赏人”和“看懂英伟达十年护城河”。",5290,{"title":801,"slug":802,"description":803,"category":676,"order":804,"type":805,"volume":9,"volumeOrder":9,"chapterOrder":9},"段永平高度评价过的公司","topic-highly-rated-companies","段永平高度评价公司时，核心标准不是名气，而是能否长期做对事情：好产品、好商业模式、好文化、好管理层和可理解的未来现金流。",5300,"topic",{"title":807,"slug":808,"description":809,"category":676,"order":810,"type":805,"volume":9,"volumeOrder":9,"chapterOrder":9},"段永平高度评价过的人","topic-highly-rated-people","段永平评价人，重点不是名气，而是这个人是否理性、真诚、关注本质、能长期做对事情，并能把个人能力沉淀为组织能力。",5310,{"title":812,"slug":813,"description":814,"category":676,"order":815,"type":805,"volume":9,"volumeOrder":9,"chapterOrder":9},"段永平正在重估的公司","topic-revaluated-companies","段永平的重估案例最值得看的是变化过程：他会承认看不懂，也会在新证据出现后调整判断，但始终保留能力圈和长期现金流边界。",5320,{"id":817,"title":529,"body":818,"category":427,"chapterOrder":16,"date":9,"description":531,"editor":2362,"extension":2363,"meta":2364,"navigation":2365,"order":532,"path":2366,"publishedAt":9,"seo":2367,"seoDescription":531,"seoTitle":2368,"slug":530,"source":9,"sourceAuthor":999,"sourceDate":9,"sourceNote":2369,"sourceStatus":2370,"sourceUrl":9,"sources":2371,"stem":2372,"summary":531,"tags":2373,"type":435,"updatedAt":2375,"volume":533,"volumeOrder":31,"__hash__":2376,"_collection":2377},"dao\u002Fdao\u002Fqanda\u002Fwenda-business-09.md",{"type":819,"value":820,"toc":2354},"minimark",[821,826,835,838,850,853,856,859,873,880,890,905,908,911,916,919,924,927,930,935,938,953,956,961,964,969,975,980,983,988,995,1001,1007,1010,1016,1027,1030,1035,1038,1043,1052,1057,1064,1069,1072,1077,1080,1085,1088,1093,1099,1104,1107,1110,1113,1116,1126,1129,1135,1138,1148,1153,1166,1169,1188,1194,1200,1203,1206,1209,1212,1215,1218,1224,1229,1232,1235,1238,1244,1247,1250,1254,1262,1265,1272,1281,1290,1302,1309,1312,1318,1321,1324,1337,1340,1345,1348,1351,1354,1357,1362,1368,1371,1374,1383,1393,1396,1405,1408,1411,1416,1419,1428,1431,1436,1439,1447,1459,1470,1478,1484,1491,1494,1497,1502,1505,1512,1515,1518,1525,1528,1536,1539,1546,1549,1552,1557,1560,1566,1571,1575,1578,1583,1586,1592,1595,1601,1604,1610,1615,1621,1630,1635,1638,1641,1644,1649,1652,1661,1664,1672,1675,1680,1689,1692,1698,1707,1713,1718,1721,1726,1729,1735,1738,1743,1746,1749,1754,1757,1762,1767,1770,1775,1778,1783,1786,1789,1801,1809,1812,1822,1825,1830,1833,1838,1843,1852,1859,1864,1867,1873,1876,1881,1884,1887,1892,1895,1904,1908,1913,1916,1919,1929,1932,1935,1943,1949,1955,1958,1961,1968,1971,1978,1981,1991,1994,2001,2004,2007,2013,2016,2021,2024,2029,2032,2035,2045,2051,2056,2062,2067,2076,2079,2084,2092,2095,2098,2105,2108,2113,2116,2121,2124,2129,2134,2137,2142,2145,2148,2151,2154,2163,2170,2173,2176,2179,2183,2186,2189,2192,2197,2203,2206,2212,2225,2232,2235,2245,2258,2265,2270,2273,2278,2281,2286,2289,2297,2300,2305,2314,2322,2328,2337,2340,2345],[822,823,825],"h2",{"id":824},"第一节-什么是本分","第一节 什么是本分",[827,828,829,830,834],"p",{},"人们常说的那些：广告，员工股份分享，经销商入股，网点密布，线下",[831,832,161],"a",{"href":833},"\u002Fqudao","，等等等等---都是不对的！",[827,836,837],{},"我们的秘诀其实就是：本分+平常心。（博文：《我们的秘诀》2016-10-12）",[827,839,840,841,845,846,849],{},"《",[842,843,844],"strong",{},"不秘”诀：本分+平常心"," 》（",[842,847,848],{},"2016-10-12"," ）",[827,851,852],{},"或者叫公开的秘密……就是“本分”二字！",[827,854,855],{},"极其简单但绝不容易，可以一秒钟看“懂”但绝大多数人一辈子做不到。",[827,857,858],{},"关于本分是什么，读者可以去看陈明永或沈炜的解读，他们从各自的角度，用不完全一样的语言做了几乎一样的解释。（在我眼里如此哈）",[860,861,862],"blockquote",{},[827,863,864,865,868,869,872],{},"段永平早年对步步高营销人员系统讲过本分：见",[831,866,238],{"href":867},"\u002Fduanyongping-1998nian-bubugao-yingxiaorenyuan-jianghua","与",[831,870,414],{"href":871},"\u002Fduanyongping-bubugao-neibujianghua-daoxianyushu","。",[827,874,875,876,879],{},"网友：陈明永说，阿段给我留下的东西就是做企业的道。我们想找一个词来描述这个道，找来找去就找到",[831,877,12],{"href":878},"\u002Fbenfen","，后来我们形成了很细密的一套理解。",[827,881,882,885,886,889],{},[842,883,884],{},"段永平："," 我们总是说，量不重要，利润不重要，最重要的是要",[831,887,23],{"href":888},"\u002Fzuoduideshiqing","，要找到消费者的真实需求并想法满足。(2019-10-06)",[827,891,892,894,895,897,898,901,902,904],{},[831,893,12],{"href":878},"简单讲就是",[831,896,23],{"href":888},"，",[831,899,28],{"href":900},"\u002Fbashiqingzuodui","。所谓回到原点也是指回到什么是对的事情或者是如何",[831,903,28],{"href":900},"这点上。",[827,906,907],{},"我们公司在沟通上的成本可能比绝大多数公司要低很多，最重要的一点就是当碰到难题时，我们能经常先回到什么是对的事情而不是停在讨论这是不是最好的(赚钱)办法上。",[827,909,910],{},"网友：一个人，还有一个企业如何才算本分或者如何才能做到本分？",[827,912,913,915],{},[842,914,884],{}," 本分的意思大概就是不做不本分的事情。心里老有这个念头的人大概就比较接近了。多数人都是喜欢用这个概念去衡量别人，能够时刻用本分衡量自己的行为的人大概就算是很本分了，企业大致也如此吧。明知错的事情还去做就是不本分。本分是个检视自己的非常好的工具。个人认为总是拿“本分”当“照妖镜”去照别人是不妥的。（2013-03-31）",[827,917,918],{},"网友：价值投资中，用100万获得1个亿，是否和本分文化的价值分配不符合？",[827,920,921,923],{},[842,922,884],{}," 本分我的理解就是不本分的事不做。所谓本分，其实主要指的是价值观和能力范围。赚多少钱不是我决定的，是市场给的。呵呵，谋事在人，成事在天。本分的意思是不干不该干的东西。知不知道什么该干是能力问题，明知不该干还干是作风问题，赚了不应该赚的钱当然就是不本分。虽然大部分人认为有钱赚就行，但我们公司是属于知道有些钱是不能赚的这类公司。",[827,925,926],{},"如果这类公司越来越多的话，消费者就会安心很多。（2010-03-25）",[827,928,929],{},"网友：Integrity，其实就是段大哥经常提到的本分二字。",[827,931,932,934],{},[842,933,884],{}," 本分包含的东西要更多一些。Integrity（诚信）是承诺的事情要做到，本分是要求自己，即使没有承诺应该自己做的要做到（或者说违反自己原则底线价值观的不做）。本分包含且高于诚信。本分的企业或人总是让人有好感，值得信赖。",[827,936,937],{},"网友：何为道？",[827,939,940,942,943,945,946,948,949,952],{},[842,941,884],{}," 道就是“",[831,944,23],{"href":888},"和",[831,947,28],{"href":900},"”，就是",[831,950,222],{"href":951},"\u002Flixing","想长远、想本质。（2025-07-24）",[827,954,955],{},"网友：为什么我们说“好借好还，再借不难”是不本分的行为，就是因为这其中的行为是结果导向的。",[827,957,958,960],{},[842,959,884],{}," “好借好还，再借不难”已经比不还要好多了。我确实曾经用过这句话来说明本分的意思，是想说借人钱就该还，和以后要不要再借没关系。如果是因为想再借钱才还钱，那就是不本分，因为最后一笔可能就不还了。事实上确实有一些人还供应商钱的速度是和是否以后还继续有生意有很大关系的。（2010-04-06）",[827,962,963],{},"网友Ｓ：这真是“本分”的最好解释。突然想到不懂不买也是一种本分，明知不懂还因为其他原因（诱惑）而买就是不本分。",[827,965,966,968],{},[842,967,884],{}," 是的，围棋里的本手可能也是这个意思。（2013-02-25）",[827,970,971,972,974],{},"网友：段总请问您在做企业的时候是怎样给产品定价的？另外产品的利润过高是不是一种不",[831,973,12],{"href":878},"的行为啊？",[827,976,977,979],{},[842,978,884],{}," 除非是国家垄断，不然长期而言企业不会有过高的利润的。（2013-03-26）",[827,981,982],{},"网友：看到Jobs（乔布斯）要教用户如何拿住手机，还有官网上放置竞品信号的视频，我们也会说“不本分”。本分还理解不深，不本分的事还是有不少案例可查实，公司内部也在做不本分案例的总结。反过来想想，当时耳机有问题，也想是不是要在官网发个公告，告诉用户该如何正确使用耳机，来减少耳机损坏带来的返修。求责于己，还是应该提高产品的品质。",[827,984,985,987],{},[842,986,884],{}," 倒是没觉得Jobs有什么不“本分”，只是觉得他说的“只有0.55%的客户打电话抱怨”这句话很刺耳。他们这么有影响，无论多少客户有意见，首先还是应该道个歉吧？天下不知道有多少人羡慕他们出点问题就要被全世界关心的影响力。（2010-08-08）",[827,989,990,991,994],{},"网友：最近看了一些你在雪球的分享，你多次陈述公司本分的重要性。我持有fb（脸书）的股票有一段时间了，获利还算可以，如果不考虑本分的角度应该会继续",[831,992,120],{"href":993},"\u002Fzhangqichiyou","。不过fb近几个月频繁爆出隐私泄露的问题（最近几天又爆出明文存储用户账号密码），我在思考fb在本分这个问题上是否有明显的瑕疵，或者怎么理解公司的本分？",[827,996,997,1000],{},[842,998,999],{},"段永平"," ：FB原来的使命是“连接世界”但没有注意隐私，现在使命不变但注重隐私已经是前提了。好公司犯错误时往往是买入的机会。（2019-03-28）",[827,1002,1003,1004,1006],{},"网友：女儿上一年级了，买了小天才的Z9。小天才商城里面没有OPPO、vivo的广告，这个是我理解的",[831,1005,12],{"href":878},"文化吗？如果泡泡玛特在上面投广告呢？",[827,1008,1009],{},"大道：小女孩很可爱。广告的事情我不了解，这些都是我退休很久以后才开始的事情哈。（2026-08-09）",[827,1011,1012,1013,1015],{},"网友：不",[831,1014,12],{"href":878},"的人或者人品不好的人是不是心理有缺陷？",[827,1017,1018,1020,1021,1023,1024,1026],{},[842,1019,884],{}," ",[831,1022,12],{"href":878},"不是照妖镜，",[831,1025,12],{"href":878},"是用来检视自己的。（2025-08-18）",[827,1028,1029],{},"网友：我总感觉微信红包有点问题，群里动不动就抢红包，不本分。不知你是怎样看法？",[827,1031,1032,1034],{},[842,1033,884],{}," 我们说本分时说的是“求责于己”，而不是把“本分”作为照妖镜用的。（2017-06-04）",[827,1036,1037],{},"网友：本分是个检视自己的非常好的工具。个人认为总是拿“本分”当“照妖镜”去照别人是不妥的。我这半年多正在为“照别人”而困惑呢。但是看到别人不本分甚至不安全时忍不住要说，说了人家又不高兴。这就是做了对的事情，但是没把事情做对吧。",[827,1039,1040,1042],{},[842,1041,884],{}," 先照别人大概是不对的事情吧。一个组织里如果大家都有照自己的习惯就已经很好了。（2012-04-01）",[827,1044,1045,1046,1048,1049,1051],{},"网友：很赞同大道所说的",[831,1047,12],{"href":878},"。但人是环境的产物，有时候人在江湖，身不由己。在职场中，自己",[831,1050,12],{"href":878},"了，别人就会不断试探你的底线，软一点，他们就开始欺负你；硬气一点，他们就开始远离你，觉得你很难相处，但还不得不和他们打交道。",[827,1053,1054,1056],{},[842,1055,884],{}," 显然你是在用照妖镜照别人。（2025-08-19）",[827,1058,1059,1060,1063],{},"网友：我觉得一个选择是否正确，往往要看最后能不能把事做对。如果事情最后做成了，当初的选择就是对的；如果没做成，那么人们会说：当初这个选择不够谨慎、不在",[831,1061,33],{"href":1062},"\u002Fnengliquan","内。到底应该选择一个相对正确的方向，坚定地走下去，还是要不断反思选择是否正确、并在发现错误时及时调整？如果是后者，在实干中，很多业务其实根本走不下去，希望能得到您的指导。",[827,1065,1066,1068],{},[842,1067,884],{}," 你心中并没有是非，只有利益，你很难明白的。（2025-09-28）",[827,1070,1071],{},"网友：大道，怎么看不本分的人，经常做不对的事的人，经常抓不住本质的人。他们时间长，应该没啥出息。大道怎么看他们？我想学点世界观。",[827,1073,1074,1076],{},[842,1075,999],{}," ：我不知道。我尽量不和这些人打交道。（2019-08-21）",[827,1078,1079],{},"网友：该怎样学习本分呢？",[827,1081,1082,1084],{},[842,1083,884],{}," 本分是骨子里的东西，应该不是学来的。比如借钱要还等等。（2016-06-19）",[827,1086,1087],{},"网友：你在形成关于“平常心”，“本分” 理念过程中的一些故事，或者说关于上面理念是如何来的？来自家庭？社会？",[827,1089,1090,1092],{},[842,1091,884],{}," 可能是来自于经验和教训吧，所以和家庭社会以及自己的悟性都有关。（2010-09-21）",[827,1094,1095,1096,1098],{},"网友：请问面临人生重大选择时坚持",[831,1097,12],{"href":878},"的原则，是否是正确的事呢？",[827,1100,1101,1103],{},[842,1102,884],{}," 那你觉得呢？（2025-07-24）",[827,1105,1106],{},"网友：在步步高系企业工作十年加，本分二字的份量极重。这并不是传统意义上的“老实本分”，而更多指的是“回归本源思考与做事”：把自己份内的事情（能力圈内）往极致里做，同时用足够安全的速度持续拓展能力圈。",[827,1108,1109],{},"大道：本分简单讲就是做该做的事情，进一步说其实就是不该做的事情不要做。其实这说的也是stop list。理性思考其实也是这个意思，想长远也是。（2026-07-19）",[827,1111,1112],{},"网友：大道讲“本分”：做该做的事，不做不该做的事！",[827,1114,1115],{},"大道：其实主要是说不做不该做的事情。（2026-07-19）",[827,1117,1118,1119,1122,1123,1125],{},"网友：",[842,1120,1121],{},"OPPO","创始人陈明永认为",[831,1124,12],{"href":878},"有着三种含义：",[827,1127,1128],{},"含义一是指本分是隔离外力，在平常的心态下，把握住应该做的合理方向。所谓本分，就是当在面临外在的压力和诱惑时，要做出判断、采取行动时，能够把这种外在的东西摒弃掉，回到事物的本来面去思考，把握住应该做的事情。这时，面对者所秉持的合理的、积极的心态就是本分。",[827,1130,1131,1132,1134],{},"含义二是指本分规范了与人合作的态度。",[842,1133,1121],{},"期望与供应商坦诚沟通，平等互信，互利共赢，合作发展，成为健康长久的合作典范。不攻击竞争对手，攻击对手是人在压力状态下的不本分行为。这种不良情绪带到工作中，就会攻击同事，带到家里，就会伤害自己的亲人。",[827,1136,1137],{},"含义三，本分是指出现问题时，首先求责于己的态度。陈明永说“本分是要求你做得比说的好；没有说的东西，该你做的你必须要做。如果每个人都这样做那这个公司运转就会非常好。有些事情介于临界点之间的，你觉得该别人做、别人觉得该你做，两个都没做，这个事情就放下了，这样做对于整个事情的推动没有任何的帮助。",[827,1139,1140,1141,1143,1144,1147],{},"但是回归到本分的判断，该我做的我就会感觉到‘可能该我做’，我就会直接去做，这个事情就解决了。在与人共事的时候，",[842,1142,1121],{},"的员工都能主动地做到责己，就是在出现问题的时候，从自己身上找原因，并解决问题。而这一本分的",[831,1145,135],{"href":1146},"\u002Fqiyewenhua","体现在产品上，最大的特点就是以用户为中心。",[827,1149,1150,1152],{},[842,1151,1121],{},"对于至美的追求已经融入了整个公司的设计、工程和制造等各个环节，始终坚持理念来做最好的产品，让用户很惊喜。不被外在的事物牵动，就可以把你该做的事情做好，做到极致。这时，你就可以触动用户——触动用户的产品，市场上总有你的一席之地。”",[827,1154,1155,1157,1158,1160,1161,897,1163,1165],{},[842,1156,999],{}," ：这个是对",[831,1159,12],{"href":878},"的一个很好的解释。本分简单讲就是“",[831,1162,23],{"href":888},[831,1164,28],{"href":900},"”。所谓回到原点也是指回到“什么是对的事情”或者是“如何把事情做对”这点上。我们公司在沟通上可能比绝大多数公司的沟通成本要低很多，最重要的一点就是当碰到难题时，我们能经常先回到“什么是对的事情”而不是停在讨论“这是不是最好的（赚钱）的办法”上。",[827,1167,1168],{},"本分这个东西看起来似乎不起眼，但20年到30年后的差异就是我们公司的现状和当时我们那些竞争对手的现状的差异。我至少还能想起来几十个当年看起来比我们强大很多的对手，从游戏机到学习机到VCD到DVD……（2015-03-24）",[827,1170,1171,1172,1174,1175,1177,1178,1181,1183,1184,1187],{},"网友：唯有坚守“",[831,1173,12],{"href":878},"”，就可以与浮躁绝缘。这是",[842,1176,1121],{},"陈明永6月15日微博写的；前段时间（一加手机）刘作虎说在",[842,1179,1180],{},"步步高",[831,1182,135],{"href":1146},"中学到的也是“本分”。“本分”这个词现在可把我搞糊涂了？请教段老师除了借钱要还外陈明永上面那个本分所指是不是心态（",[831,1185,18],{"href":1186},"\u002Fpingchangxin","）来的？",[827,1189,1190,1193],{},[842,1191,1192],{},"段永平：陈明永对本分的解释很好，你可以找来看看。"," （2016-06-20）",[827,1195,1196,1197,1199],{},"【引用】陈明永对“本分”的新含义（2019年1月4日 ",[842,1198,1121],{}," CEO陈明永）",[827,1201,1202],{},"1、隔离外在的压力和诱惑，保持平常心态，回归事物的本源，把握住我们应该做的合理方向。",[827,1204,1205],{},"2、本分要求要敢于质疑，敢于挑战，通过批判性思考，以抓住事物本质。",[827,1207,1208],{},"3、本分是要求自己而不是要求别人，当出现问题时，首先求责于己。",[827,1210,1211],{},"4、本分规范了与人合作的态度——我不赚人便宜。",[827,1213,1214],{},"5、本分高于诚信，即使没有承诺，本来应该做的事情也要做到。",[827,1216,1217],{},"网友：大道老师，是不是心中没有本分和平常心是悟不到你回答问题的？也只有心中有这两样东西才能get（领会）到你的思考？谢谢。",[827,1219,1220,1223],{},[842,1221,1222],{},"段永平：可能还需要时间吧？我花二十年悟明白的东西也许你需要悟十五年，如果你悟的话。"," （2019-09-16）",[827,1225,1226],{},[842,1227,1228],{},"《好汉不吃亏》（2013-02-19）",[827,1230,1231],{},"好汉不吃眼前亏的原意好像是识时务的意思。这里要说的和原来那句话其实未必有关系。",[827,1233,1234],{},"不爱吃亏是人之常情，无可厚非。记得以前经常会有人提起“双赢”的说法，但有多少人真的想过到底什么才是“双赢”呢？当人们提起“双赢”时，可能本能会想只要不吃亏就行。",[827,1236,1237],{},"后来发现，要想不吃亏的话，往往需要赚点便宜才能做到---于是我们公司便有了“不要赚人便宜”的文化---个人认为只有在“不赚人便宜”的心态下，才有可能做到“双赢”---所以“不赚人便宜”就成了“本分”的内容之一。",[827,1239,1240,1241],{},"俗话说，好汉不吃眼前亏。我一直不太明白这句话的意思。不过，我看到的文化现象是大家都不愿意吃亏。我不知道需要合作的时候，如果大家都不吃亏的话会是什么结局。事实上我们中国人在生意上合作成功的机会好像确实比较小一些。很久很久以前，",[842,1242,1243],{},"我们公司开始提倡不赚人便宜的文化。",[827,1245,1246],{},"我不知道我们到底在多大比例上做到了，但我们和人的合作好像成功比例确实要比平均高一些。也许我们公司能活到今天而且活得还不错的原因和这有点关系？",[827,1248,1249],{},"呵呵，我买股票的时候基本上也是这样。我想买的股票我总是把价格放在ask上，卖的时候总是放在bid上，只要这价格是我可以接受的。看起来我每一单好像都可能有点亏，但总的结局一直都还不错。(2010-03-11)",[822,1251,1253],{"id":1252},"第二节-本分的代价信誉承诺与原则","第二节 本分的代价：信誉、承诺与原则",[827,1255,1256,1257,945,1259,1261],{},"很久很久以前，我们公司就开始提倡",[831,1258,12],{"href":878},[831,1260,18],{"href":1186},"。怎么开始的和为什么会开始，我都不记得了。",[827,1263,1264],{},"网上可以查到许多对这两个词的解释，我只在这说说我自己的简单想法。",[827,1266,1267],{},[842,1268,1269,1271],{},[831,1270,12],{"href":878},"，大概就是该干嘛干嘛，该是谁是谁的意思。",[827,1273,1274,1275,1277,1278,1280],{},"要想搞明白什么是",[831,1276,12],{"href":878},"，也许要从什么是不",[831,1279,12],{"href":878},"来看。",[827,1282,1283,1284,1286,1287,1289],{},"比如说，欠债还钱(包括利息)就是",[831,1285,12],{"href":878},"，不还就不是。想想周围有多少人和企业欠债不还，就知道有多少人不",[831,1288,12],{"href":878},"了。这类的例子很多，各位可以自己想。",[827,1291,1292,1293,1295,1296,1298,1299,1301],{},"我们这些年来在",[831,1294,12],{"href":878},"上做得还不错，有时能自己反省自己是否",[831,1297,12],{"href":878},"，当然也不是没干过不",[831,1300,12],{"href":878},"的事。",[827,1303,1304,1305,1308],{},"记得刚刚开始做",[842,1306,1307],{},"小霸王","时，从一个台商那买了一批散件来组装。当时的东西质量还是不错的，而且给我们货时已经多给了2%的 spare parts(备件)，可在装的过程当中总会有些坏的，最后坏的那部分我就没给人钱。可能是当时人家很不高兴的样子，我就一直记得这件事，反省了很久，终于觉得是自己错了。可惜后来再没和对方做过生意，也就没有机会补偿给人了。",[827,1310,1311],{},"骨子里我也是个不肯吃亏的人呐。",[827,1313,1314,1315,1317],{},"说个我们做得不错的例子，好像是1997年左右的事。那时",[842,1316,1180],{},"还是刚刚起步，资金还非常紧张，加上俄罗斯外销回款不顺远超想象，造成有一段时间我们无法按期付供应商的款。当时我们开了个供应商会，向大家通告了我们的情况，提出了两个延期付款的条件：一是我们付1%的月利息；二是如果有人愿意的话，可将货款入股。当然，都不愿意的话我们也就只能付现金了。",[827,1319,1320],{},"多亏多数供应商的支持，我们度过了那个难关。那时可真不容易啊，听说账上只有两万块了。后来是俄罗斯的同事想尽一切办法，从莫斯科扛着两皮箱的美元到香港才最后解决问题的。",[827,1322,1323],{},"呵呵，记得若干年以后，我见到一个挺熟的供应商，发现他头发掉了好多，就问他怎么搞的。他告诉我说，因为当时选择了拿利息，很后悔，现在每天早上对着镜子拽自己头发啊。(这一段是我编的，因为我觉得可能是他太太拽的。)",[827,1325,1326],{},[842,1327,1328,1330,1331,1333,1334,1336],{},[831,1329,12],{"href":878},"说起来容易，做起来真难。看到别人不",[831,1332,12],{"href":878},"容易，反省自己不",[831,1335,12],{"href":878},"更难。",[827,1338,1339],{},"我们自己的水平大概到了偶尔会反省的地步，所以还要继续努力。(2010-03-23)",[827,1341,1342,1344],{},[842,1343,884],{}," 其实这个也不是他们的问题，我们当时想的是，因为我们付款是付了一半，第一年付了125万，第二年再付125这样的，结果碰到这个情况就跟他商量我们后面的钱可不可以不付，因为我买的是你的形象，这个使用权我都没用，对吧？责任不在我，就跟他们谈，老美这个法制意识非常强，那合同上面我们没有说，我们只是授予你使用你买了我这个权利。",[827,1346,1347],{},"当时开始的时候都是各考虑各的，他想你这个不能不给我，我觉得我没有买到任何东西，是这样一个概念，就是想商量。后来，我们去谈判的人也还是有一些强硬的地方，说反正就这种情况，对吧？对方因为主动权在你这，要么给你打官司，官司这个打起来不知道会打成什么样子，你到美国来告我，你很难告得倒，这也是实际情况，所以最后他也妥协地说那叫付一半或者诸如此类的这样的一个协议。",[827,1349,1350],{},"但是我个人感觉就是觉得不太合适，有一样东西，就是我总觉得他们觉得我们在骗他，我总感觉他并不是真正了解到我这种情况。你像我们企业的宗旨一直是叫以诚为本，我就跟我们的人商量，说我觉得这好像不太符合我们的本分。因为从这件事情的角度来讲，他没有犯任何错误，虽然我们也没有，是环境造成的一些客观、不可控的因素，所以这个损失应该是我们来承受。",[827,1352,1353],{},"所以最后签字的时候我就跟他讲，他说已经合同都签好了就让我签字了。",[827,1355,1356],{},"主持人：钱减半？",[827,1358,1359,1361],{},[842,1360,884],{}," 也没有减半，大概是付6成吧，就大概少付到三成多不到四成的样子。后来我在签字的时候我就想，我说我们讨论过就说算了，我说就还是照原合同执行就不少付了，他说你说什么？",[827,1363,1364,1365],{},"你再说一遍，他那个那律师原来也是在上海工作过，是一个美国人叫郝山，我觉得他中文水平挺高的，当时也很意外，说你再说一遍，我告诉他为什么会做这个决策，没有什么特别的东西，我们自己觉得不合适，就是违背我本分的东西，觉得你跟人签的合同是给人那么多钱，那剩下这些事情跟你没关系，你就付吧，所以最后就没事了，这也算是一个小插曲。（",[842,1366,1367],{},"2004）",[827,1369,1370],{},"网友：很喜欢您讲的本分和正直。但我自己做不到，我会为了利益或者别人的关注做出很多不本分的事，我试图想重新选择去做一个正直和本分的人，但我发现那对我个人而言很痛苦，因为这种选择需要代价，会让我很难受，所以面临选择的时候我还是选择了利益和舒适，但这种选择也令我不安。",[827,1372,1373],{},"记得您曾经为了一个承诺付出很大的代价好像是1500万，你那时候的内心有没有纠结过？你失去这1500万的时候难过吗？如果这1500万是你的全部家当，你还会这样做吗？",[827,1375,1376,1378,1379,1382],{},[842,1377,999],{}," ：没有人是绝对完美的，",[842,1380,1381],{},"但本分和正直让我坦然。"," 其实你做的那些选择留给你的并不是舒服，只是暂时逃避了问题或得到一点点眼前的好处，但很可能会因此失去内心的平静。我没有碰到过为了承诺失去身价的情况，虽然遵守诺言应该和大小无关。（2019-03-30）",[827,1384,1385,1388,1389,1392],{},[842,1386,1387],{},"段永平：信誉不是讲讲而已"," ，",[842,1390,1391],{},"只有需要付出代价的时候，才知道谁是讲（守）信誉的。原则是不应该有时间性的"," 。（2012-11-17）",[827,1394,1395],{},"网友：我理解企业文化和人的性格一样，一经形成后是很难改变的，不好的性格虽然平时可能看不出来，但一到关键时刻会暴露无遗，有时造成的伤害可能会是致命的。段总，请问我这样的理解是否正确。",[827,1397,1398,1400,1401,1404],{},[842,1399,884],{}," 呵呵，回答正确，得一分。",[842,1402,1403],{},"只有当你需要付出代价的时候才知道你是不是个守信誉的人。“讲”信誉谁都会，但当需要“守”信誉的时候很多人就不行了"," 。（2011-02-18）",[827,1406,1407],{},"网友：请教个问题，在中国不少行业都有潜规则的问题，不知道国外有没有。在有潜规则的行业中，如果不用潜规则，有时和使用这些潜规则的企业相比而言成本会高不少，但如果使用了总感觉缺乏诚信、不够本分，比如建材行业中铝合金门，说是1.2的厚度，行业内其实一般都是1.0的厚度甚至更薄，但这个行业从上游的型材到门厂的加工到终端门市的销售都类似，请问段老师怎么看这个问题呢？",[827,1409,1410],{},"如果你是从事门厂这个行业的话，会怎么做呢？",[827,1412,1413,1415],{},[842,1414,884],{}," 所谓“讲信誉”或叫诚信或本分都是在需要付出代价的时候才能体现出来。本分的意思就是1.0的厚度就说是1.0的厚度，句号。（2013-02-26）",[827,1417,1418],{},"网友：发现错误立即改正，不管付出多大的代价都是最小的代价，不改正错误将付出更大的代价，能举个例子吗？",[827,1420,1421,1423,1424,1427],{},[842,1422,884],{}," 例子好举：比如吸烟，比如骗人？。人们热衷于做明知是错的事情的原因是这些错的事情往往有短期的诱惑。错了就改呗，不然要命的。错了的东西是要改的，",[842,1425,1426],{},"商业上的承诺也偶有兑现不了的时候，这个时候就需要付出代价。不守信往往体现在逃避代价上。"," （2018-09-28）",[827,1429,1430],{},"网友：我觉得，诚信(不隐瞒、扭曲信息)属于一种交易中的策略选择，通常来说，这种策略在社会协作与市场交易中会获得持续的正反馈…",[827,1432,1433,1435],{},[842,1434,884],{}," 这个说法是基于利益的，当不诚信有巨大利益的时候，基于这种想法的人多半会选择不诚信。我觉得诚信不应该是策略。(2022-12-21)",[827,1437,1438],{},"网友：我想问选企业的“漏斗”，哪些原则是企业不能违背的？",[827,1440,1441,1020,1443,1446],{},[842,1442,884],{},[831,1444,217],{"href":1445},"\u002Fzhengzhi","和诚信一integrity。这是所有伟大企业的共性，也是出问题企业的最大“漏斗”。(2010-10-22)",[827,1448,1118,1449,1451,1452,1454,1455,1458],{},[842,1450,1180],{},"广告中的视听享受、对产品高品质的执着追求、对消费者需求的不断满足，",[831,1453,12],{"href":878},"专注，在别人的不屑一顾中坚持不懈，这些是构成",[831,1456,74],{"href":1457},"\u002Fhuchenghe","的要素吗？",[827,1460,1461,1020,1463,1469],{},[842,1462,884],{},[842,1464,1465,1466,1468],{},"最重要的是",[831,1467,217],{"href":1445},"和诚信","。广告应该不算吧？(2010-09-22)",[827,1471,1472],{},[842,1473,1474,1475,1477],{},"世界一直在变，我们也必须跟着改变，唯一不变的是integrity，就是",[831,1476,217],{"href":1445},"、诚信、用户导向这类本源的东西。(2021-12-26)",[827,1479,1480,1481,1483],{},"网友：您当初管理",[842,1482,1180],{},"时会琢磨下属的性格吗？",[827,1485,1486,1020,1488],{},[842,1487,884],{},[842,1489,1490],{},"待人以诚最重要。(2011-07-28)",[827,1492,1493],{},"网友：李嘉诚先生曾说过一句话，大意是，一个生意，如果应该拿10块，但实际上可以拿到11块，最终他只会拿9块，这样，生意才做做得大，做得长远。",[827,1495,1496],{},"有10多年了，我一直记着这句话，并坚持这样做，意思跟段总说的差不多",[827,1498,1499,1501],{},[842,1500,884],{}," 是的。我挺喜欢李嘉诚的生意经的。（2010-04-02）",[827,1503,1504],{},"网友：在坚持原则与妥协之间如何取舍？例如请一个工头做装修，工头老想偷工减料或临时加价等。如果换工程队，会严重影响工期，带来比较大的损失。如果选择妥协，则可按照计划完工，在可控范围内比原计划成本增加一些。",[827,1506,1507,1020,1509],{},[842,1508,884],{},[842,1510,1511],{},"原则问题不应该妥协，这不是代价的问题。(2019-05-24)",[827,1513,1514],{},"网友：我们公司与一家上市公司合作一个项目，目前在前期阶段。我们发现该公司董事长虽然热情客气但多次言而无信，让我们很失望。鉴此，我们内部有两种意见。第一种：公司董事长多次言而无信是人品问题，与这种人合作我们是在做错事，基于前期投入损失还不大，赶快终止合作，越快纠正损失最小。",[827,1516,1517],{},"第二种：公司董事长虽然多次言而无信，但我们应该求同存异，包容人家，多沟通，力争共同推进项目，完成合作。我偏向于第一种意见。你说呢？",[827,1519,1520,1020,1522],{},[842,1521,884],{},[842,1523,1524],{},"合作伙伴言而无信，合作大概率不会有好下场。停止和你已经投入的无关，损失少是你的运气。(2019-05-13)",[827,1526,1527],{},"网友：我是做高通技术方案的，技术软件代码要开放给客户，客户才能做出优秀的产品。但是客户技术一学到就不要我们，自己做了，根本不会按照合同执行，已经好多次了。我该怎么办？",[827,1529,1530,1532,1533,1535],{},[842,1531,884],{}," 合作伙伴是你自己选的，",[831,1534,12],{"href":878},"的意思就是要做正确的事情，包括选对的合作伙伴。(2019-09-29)",[827,1537,1538],{},"网友：如何挑选合作对象？",[827,1540,1541,1020,1543],{},[842,1542,884],{},[842,1544,1545],{},"时间，只有时间才可以真的了解一个人。当你觉得对方不合适的时候，一定要尽早分开。(2022-10-15)",[827,1547,1548],{},"网友：我的理解是，不赚人便宜或者说敢于吃亏，是为了解决一个基本的生意之道或说管理之道——信任。对于我们中国人来说，“信任”这个资源太稀缺了啊！缺乏了信任，合作就是空话了！",[827,1550,1551],{},"提倡不赚别人便宜的公司，是值得尊敬的，她至少明确告诉了员工什么是对的（不赚别人便宜），什么是错的（老想赚别人便宜）。我看到的大多数的公司都是在以能赚别人便宜为荣，比如一个采购员能拖供应商的货款，是“有能力”的表现，其结果是……",[827,1553,1554,1556],{},[842,1555,884],{}," 很同意！我们公司财务如果逾期给不了款应该属于“没能力”的表现。",[827,1558,1559],{},"早年我当CEO时曾在一次供应商会议上向所有供应商提供了我的手机号码，告诉他们如果有人不守信就可以打我电话投诉。好像一直没人打过。（2010-03-12）",[827,1561,1562,1563,1565],{},"网友：大道您好，前面有个帖子说到",[831,1564,12],{"href":878},"文化，有个例子就是你们公司刚开始的时候有批发商拿你们的产品然后你们自己贴了地址条，后来批发商客户找上门来了这事。批发商的角度当然是不希望让客户知道自己的货源了。你们是悄悄放的吗？怎么衡量得失的呢？",[827,1567,1568,1570],{},[842,1569,884],{}," 那时产品质量法还没出来，国家还没有硬性要求厂家必须在产品包装上打上地址。当时我们只是希望万一机器出问题时用户能找到我们，和质量法要求的意思不谋而合。（2019-06-20）",[822,1572,1574],{"id":1573},"第三节-平常心","第三节 平常心",[827,1576,1577],{},"网友m：平常心是common sense（常识）？理顺中。",[827,1579,1580,1582],{},[842,1581,999],{}," ：平常心：平常心其实就是在任何时候，尤其是在有诱惑的时候，能够排除所有外界的干扰，回到事物的本质（原点），辨别事情的是非与对错，知道什么是对的事情。（2019-09-12）",[827,1584,1585],{},"网友：找个机会再写写你的平常心哲学吧；我觉得这个东西很受用。",[827,1587,1588,1591],{},[842,1589,1590],{},"段永平：所谓平常心就是回归事物本源的心态"," ，马云童鞋说平常心其实就是不平常心，因为不容易有。（2012-03-10）",[827,1593,1594],{},"网友：平常心也就是平和吧！好像最早是诸葛亮说的，和段总的胸无大志一个意思？",[827,1596,1597,1600],{},[842,1598,1599],{},"段永平：平常心指的是回到事物本源的心态"," 。“胸无大志”指的是要一心一意做好该做的事而不是好高骛远。“胸无大志”和“志存高远”并不矛盾。就企业而言，“胸无大志”多用在“如何把事情做对”上面，而“志存高远”则指的是“愿景”。（2011-03-27）",[827,1602,1603],{},"网友：大道，我的理解，本分和平常心，都是事物的本质，或者说事物的本源，是事物本来的东西。反过来说，即不逾越能力范围，不贪心。在我看来，本分和平常心是一回事。可以告诉我两者的区别吗？",[827,1605,1606,1609],{},[842,1607,1608],{},"段永平：本分就是要做对的事情和要把事情做对。平常心就是回到事物本源的心态，也就是要努力认清什么是对的事情，认清事物的本质"," 。（2019-09-23）",[827,1611,1612,1613,872],{},"“在人的一生中，或者企业经营的过程中，会不断遇到诱惑、挫折，会不断受到挤压。我们会不由自主、随机地做出反应，这种反应往往背弃了我们最开始的路。这时，我们要回到最早的原点，想一想我们本来要做什么，我们最开始做这件事的目的是什么，把这一点牢牢抓住，再考虑外界带给我们的诱惑，这种心态就是",[831,1614,12],{"href":878},[827,1616,1617,1618,1620],{},"而",[842,1619,1121],{},"最根本的，就是对核心价值观的坚守。”(陈明永)",[827,1622,1623,1624,1626,1627,1629],{},"我的理解，我们的",[831,1625,12],{"href":878},"指的就是原点，",[831,1628,18],{"href":1186},"就是回到原点思考的心态。(2013-09-29)",[827,1631,1632,1634],{},[842,1633,884],{}," “让利润追着你走”最早就是陈明永告诉我的，应该来自于京瓷的创始人。（2013-09-29）",[827,1636,1637],{},"网友：“只有回到原点思考，才能带来一个企业基本的逻辑”",[827,1639,1640],{},"《对话王石：千亿万科的原点》。万科和王石已经在思考“回到原点”的问题。“原点”是什么？一个企业的原点是客户、市场、股东。“只有回到原点思考，才能带来一个企业基本的逻辑。”郁亮说，“如果脱离原点，即使公司增长了，但是跟客户、股东的利益是冲突的，这有什么意义呢？”从2009年开始，规模和速度已经不再是万科的主要诉求。",[827,1642,1643],{},"我觉得这样的公司，政府越来越紧的调控可能会对它的短期业绩（比如近一两年）产生不太好的影响，但从长期来看，其实越调控对它越有利。这不仅仅是企业策略的作用，而是强大的企业文化的作用。关注未来10年（而不是“明年”）能赚多少钱的投资者，现在可能是“逆市而为”的好机会。",[827,1645,1646,1404],{},[842,1647,1648],{},"段永平：我们常说的“平常心”其实也是这个意思，就是凡事要回到原点去考虑。平常人往往很难有平常心",[827,1650,1651],{},"网友：经历了不平常，才会有不平常心。大部分人是回归不了的。当然，有少部分人是从小到大都能保持平常心的。",[827,1653,1654,1660],{},[842,1655,1656,1657,1659],{},"段永平：平常心指的是",[831,1658,222],{"href":951},"思考，平常人多不理性"," 。（2014-05）",[827,1662,1663],{},"网友：您从一个打工者到公司管理者，又从一个企业经营者变成一个投资者，每一次您都能做好，秘诀是什么？",[827,1665,1666,1668,1669,1671],{},[842,1667,884],{}," 秘诀就是",[831,1670,222],{"href":951},"想长远想本质的思维习惯。（2025-08-15）",[827,1673,1674],{},"网友：你身上具备的平常心、本分是天生就具备的呢？父母教育的？后天学习而来？还是三者皆有？",[827,1676,1677,1679],{},[842,1678,884],{}," 平常心其实就是理性思考的习惯，应该是后天养成的。（2019-04-22）",[827,1681,1682,1683,1685,1686,1688],{},"生活中有很多感性的东西，不能啥都要",[831,1684,222],{"href":951},"的。不过，投资和经营企业需要很多",[831,1687,222],{"href":951},"。(2019-09-25)",[827,1690,1691],{},"网友：你怎么提高对一件事情的确定性？我的意思是，你怎么肯定自己是对的？我现在总觉得看问题看不到点子上，广阔撒网阅读，博取百家看法，最后还是很难得到确定性，看问题进不到下一层。有时候感觉机会就在脚下，只要再深两三步就能看清，但总是做不到。",[827,1693,1694,1697],{},[842,1695,1696],{},"段永平：如果你能平常心去看问题就会容易看到实物的本质。"," （2011-03-28）",[827,1699,1700,1702,1703,1706],{},[842,1701,884],{}," 平常心包括",[831,1704,191],{"href":1705},"\u002Fjinquxin","。（2012-12-02）",[827,1708,1709,1710,1712],{},"网友：是不是每件事情都要有",[831,1711,18],{"href":1186},"?",[827,1714,1715,1717],{},[842,1716,884],{}," 对重要的事情而言吧。鸡毛蒜皮的事情不认也罢了。(2019-09-22)",[827,1719,1720],{},"网友：看你的博客2年了，看了大部分你的评论和大家的提问。发现我们大多数人（包括我在内，不是刻意攻击大家哈）是缺乏独立思考的能力，其实也就是缺乏你说的“ 回到事物本源的心态”，不知道理解是否正确？",[827,1722,1723,1725],{},[842,1724,884],{}," 平常心实际上就是不平常心，对谁都不是件容易的事。（2010-03-24）",[827,1727,1728],{},"网友：本分和平常心能不能写个续集啊？希望写一个关于平常心的",[827,1730,1731,1734],{},[842,1732,1733],{},"段永平：平常心就是回到事物本源的心态"," ，写完了。有空再想想可不可以写多些。（2011-05-28）",[827,1736,1737],{},"网友：我把能找到的有关老段的资料看了十几二十遍了，感觉上老段为人行事暗合佛理常在定中。只是老段是个无神论者，斗胆讲几句，请老段指正。就老段转帖中的平常心来说，其实有平常心的人已经不是常人了，老段就不是常人。",[827,1739,1740,1742],{},[842,1741,884],{}," 平常人都难有平常心，包括我自己在内，所以要随时提醒自己。",[827,1744,1745],{},"我个人理解，佛理其实就是这么多年来很多人对智慧的总结，平常人如果努力的话，也是可以悟出佛理的，因为佛理本来就是以前的平常人悟出来的。千万不要神化神，因为神就是被神化出来的。（2011-03-26）",[827,1747,1748],{},"网友：吃饭时便是吃饭，睡觉时便是睡觉……明白这个道理已很难。好在现在开始有点明白这个道理了……不过，实证更难，睡觉不做梦吧，干脆就没办法了，睡着了谁能控制，日常生活心不平常则有梦吧。",[827,1750,1751,1753],{},[842,1752,884],{}," 其实我觉得这个和尚（实际上是那个作者）在为了说明什么是平常心时说了假话，因为活人是不可能不做梦的。所以有平常心很难啊。",[827,1755,1756],{},"网友：读完《穷查理宝典》中人类25个心理误判，明白最大的敌人是自己。一直感觉自己很理性，后来明白自己的心理在作怪，很难保持平常心，感觉平常人很难保持平常心与理性。",[827,1758,1759,1761],{},[842,1760,884],{}," 所以马云说平常心就是不平常心哈。",[827,1763,1764,1766],{},[842,1765,884],{}," 保持不难，因为它就在那儿（是内心已经有的东西）。不过，马云还说过一句话“平常人是很难有平常心的，所以平常心也是不平常心！”发现嘛，靠吃亏。因为没有平常心，一不rational就会栽跟头。（2018-09-30）",[827,1768,1769],{},"网友：这两年，学习了您在网上能查到的一切，精神和物质都有很大收获。我现在面对诱惑时，依然有时会失去平常心，经常反省，继续努力。",[827,1771,1772,1774],{},[842,1773,999],{}," ：告诉你一个好消息，我之所以提出平常心的原因就是因为我也会失去平常心，所以大家都差不多，需要时刻提醒一下自己哈。（2019-09-12）",[827,1776,1777],{},"网友：看了段总的采访视频及一些文章，觉得段总很真实，很客观，很平和的心态。跟以前所了解的一些成功人士完全不一样，那些人给人感觉像个高人一样，很特别的那样。感觉您跟普通人也没什么区别，就是在某些领域做得比较出色。总之我觉得您更真实，我更喜欢。向您学习。",[827,1779,1780,1782],{},[842,1781,884],{}," 我喜欢你的说法。我就是普通人来着。（2010-03-26）",[827,1784,1785],{},"“刘作虎，坚守商业的本质，只做好产品。这是安静的力量。”(新闻)",[827,1787,1788],{},"安静的力量远超我的期望！",[827,1790,1791,1792,1794,1795,1797,1798,1800],{},"《清静经》上说“人能常清静，天地悉皆归”，一个人能够常清静，天地的力量会回到你生命上来。",[831,1793,18],{"href":1186},"其实就是这里清净的意思。只有",[831,1796,18],{"href":1186},"才能",[831,1799,12],{"href":878},"哈。(2018-12-16)",[827,1802,1803,1805,1806,1808],{},[831,1804,12],{"href":878},"，就是要回归(或者找到)一种心态，在这种心态下往往能做正确的事情，而这种心态就是清净心，是佛家所说的无上智慧。回归清净心，做正确事情的这个过程的坚持，就是",[831,1807,12],{"href":878},"。(2018-12-17)",[827,1810,1811],{},"网友：您是怎么应对这些愤怒的呢？",[827,1813,1814,1020,1816],{},[842,1815,884],{},[842,1817,1818,1819,1821],{},"愤怒一下，然后",[831,1820,18],{"href":1186},"回归本源，该干嘛干嘛，不要因为愤怒做出任何决定。(2018-10-11)",[827,1823,1824],{},"网友：我想以风清扬或者大道的功力，即使当年创业早期，也不大会出现对竞争对手愤怒的情形。",[827,1826,1827,1829],{},[842,1828,884],{}," 大道当年是有过很多愤怒的。（2018-10-11）",[827,1831,1832],{},"网友L：是不是也可以这样理解：在没有平常心的地方是找不到平常心的。我亲身经历平常心不是求来的，而是“做对的事，把事情做对”后自然而然就有的一种心态。",[827,1834,1835,1837],{},[842,1836,884],{}," 在错的道路上是没办法有平常心的，比如用着margin的人们，昨天那种情况下，你懂的。（2015-05-29）",[827,1839,1840],{},[842,1841,1842],{},"问：你常说不争一城一池，企业的心态最重要。这“心态”指的是什么？",[827,1844,1845,1847,1848,1851],{},[842,1846,999],{}," ：有时候无招反胜有招。做人要有平常心，企业亦如是。往往，企业规模越大，要保持平常心就越难。对一个新企业来说，他唯一的目标就是生存。小企业去尝试一件事的时候，它的",[831,1849,115],{"href":1850},"\u002Fjihuichengben","很低，失败了，再来过，谈不上有多大的损失。在美国，95％的创业企业要失败的。",[827,1853,1854,1855,1858],{},"但是在企业有了一定规模的时候，管理者要保持平常心就有了一定难度，因为他可选择做的事情多了，选择的范围大了，同样，他犯错误的可能性也大了。",[842,1856,1857],{},"大企业比什么？比谁犯的错误少。"," 我看国外网球比赛的转播发现比较科学，他们是算一个运动员和对手之间谁的失误率最少，基本就可以判断胜负。一些水平相当的运动高手之间比赛比的往往就是心态了。（2004-01-19）",[827,1860,1861,1863],{},[842,1862,884],{}," 今天是我们公司成立15周年。",[827,1865,1866],{},"当年选这个日子好像和纪念9.18还有点关系，毕竟日本人的电器厉害啊。",[827,1868,1869,1872],{},[842,1870,1871],{},"现在平常心，知道做企业最大的对手是自己"," 。（2010-09-18）",[827,1874,1875],{},"网友：“现在平常心，知道做企业最大的对手是自己” 这话是段大哥内心真实的感受，一般人体会不到也理解不了",[827,1877,1878,1880],{},[842,1879,884],{}," 呵呵，我们公司的人大概都能明白，不明白的一说也就明白了（2010-09-18）",[827,1882,1883],{},"网友：记得上初中的就看到打工皇帝“阿段”和“小霸王”的事，我说的“奇”是从小霸王道步步高到OPPO再到慈善，段先生总是能先人一步，创造奇迹，这是从结果上说的。",[827,1885,1886],{},"但其实无论经营企业还是投资，段总所做的事并不奇，都是最基本的，即对消费者需求把握很到位，员工持股，保证合作者的利益等等。这些都分内事，阿段悟到并做到了。感觉这是“本分”与“素质”相同的地方，即把握事物本质的能力很强。",[827,1888,1889,1891],{},[842,1890,884],{}," 不整天想着出奇，犯错机会会下降，不小心出个奇反而成为可能了。我们的智能手机就是个例子哈。我说的不出奇并不是说结果不出奇，而是说心里不要老想着出奇。你如果老想着本质的东西，总有机会出奇的，我们公司就是不错的例子啊。（2018-08）",[827,1893,1894],{},"网友：感觉段总是一个能将复杂问题简单化的人，而且异常简洁。不知是段老哥的天性，还是后天历练出的本事。",[827,1896,1897,1899,1900,1903],{},[842,1898,884],{}," 呵呵，没觉得自己有什么特别。如果有的话实际上是我在这上面花的时间比较多而已。简化一个复杂的问题绝对不是一件容易的事。",[842,1901,1902],{},"我的很多“简单”的结论是花了很长很长时间得出来的，千万别以为我是一眼就看出来了。"," 不过，“平常心”可以帮助人去找到事物的本源。（2010-03-22）",[822,1905,1907],{"id":1906},"第四节-利润之上的追求","第四节 利润之上的追求",[827,1909,1910,1912],{},[831,1911,135],{"href":1146},"指的就是利润之上的追求。利润之上的追求的意思不是利润至上，意思正好相反。",[827,1914,1915],{},"利润之上的追求来源于《基业长青》，想找好企业的人最好能看懂这本书以及同一作者的《从优秀到卓越》。",[827,1917,1918],{},"利润之上的追求有时被有些企业用于公益时的口号，我不好说这种用法有错。但是，这种用法的潜意识里好像只有“非盈利”才是利润之上的追求。",[827,1920,1921,1922,1925,1928],{},"说来惭愧，这两本书我也没看完过，但翻过，觉得确实是好书。我不喜欢的地方是书的作者也是用市值来衡量一个公司的价值的。用市值衡量的缺陷是具有时点性，在某些时点对，某些时点不对。如果用未来",[831,1923,88],{"href":1924},"\u002Fxianjinliu",[831,1926,97],{"href":1927},"\u002Fzhexian","的概念来衡量就好了，但我从来没见过谁这么做，毕竟教授们都不是真做投资的。",[827,1930,1931],{},"忽略这点，这两本书就是我看过的最好的关于企业的书(我没看过别的)。(2012-07-24)",[827,1933,1934],{},"利润之上的追求是针对营利组织而言的。利润之上的追求大概意思就是超出利润的追求，但这种追求和非营利组织的追求还是有所不同的。(2013-04-01)",[827,1936,1937,1939,1940],{},[842,1938,999],{}," ：",[842,1941,1942],{},"利润之上的追求指的是把消费者需求放在公司短期利益前面。",[827,1944,1945,1948],{},[842,1946,1947],{},"多数公司碰到问题时讨论的都是有没有钱赚的问题，而有利润之上追求的公司碰到问题时可能会先问一句，这是对的事情吗？这是应该赚的钱吗……？其实差别很小，但20年后差别很大"," （2020-07-10）",[827,1950,1951,1954],{},[842,1952,1953],{},"不明真相的群众："," 什么是利润之上的追求？比如，超越股东利益的社会价值、适用不特定主体的方法论、超越实际功效的审美趣味。",[827,1956,1957],{},"对于大多数企业来说，利润之上的追求是奢侈的，不切实际的。但对于顶级公司来说，利润之上的追求是必不可少的。",[827,1959,1960],{},"因为：1，利润之上的追求有一定的虚幻性，对于企业来说，就可以作为方向上看得见却不容易触及的战略目标，作为激励有持久性。而利润，太实，容易在触及后让企业进入懈怠的“贤者时间”。",[827,1962,1963,1964,1967],{},"2，利润之上的追求可以增加",[831,1965,141],{"href":1966},"\u002Fpinpai","的美誉度，从而增加用户的锁定能力，和企业的经营寿命。",[827,1969,1970],{},"3，利润之上的追求可以增加员工的认同感，提升团队的人员质量和工作质量。",[827,1972,1973,1974,1977],{},"有些",[831,1975,70],{"href":1976},"\u002Fshangyemoshi","很好的企业，很可能是因为没有利润之上的追求，没能成为顶级企业。",[827,1979,1980],{},"网友：请教：“好的生意模式是建立在强大的企业文化上。”这句话是不是一个关键，不管是企业还是个人，只要能有强大的“文化”好的“生意模式”迟早会到来。是这个意思吗？",[827,1982,1983,1990],{},[842,1984,1985,1986,1989],{},"段永平：所谓好的企业文化大概指的就是“",[831,1987,186],{"href":1988},"\u002Flirunzhishangdezhuiqiu","”，但“利润至上”绝不可能成为好的企业文化。好的企业文化未必能形成好的生意模式。个人觉得好的生意模式是一定要有好的企业文化做支撑的，所以是“必要条件”。但好的企业文化不是拥有好的“生意模式”的充分条件。"," （2013-02-12）",[827,1992,1993],{},"网友：大道会觉得讲环保的部分太多了点吗？",[827,1995,1996,1020,1998],{},[842,1997,884],{},[842,1999,2000],{},"你觉得环保不重要吗？利润之上的追求真的那么不重要吗？",[827,2002,2003],{},"在有些人的眼里，道就是术，是更高级的术。对吧？所谓利润之上的追求，只不过是追求利润的更高级的术罢了。",[827,2005,2006],{},"在术的眼里，所有人的东西都是术。利润之上的追求不是术，是道！(2023-09-22)",[827,2008,2009,2012],{},[842,2010,2011],{},"段永平：他说：“当我们付出努力，为了让盲人也可以使用我们的设备时，我是不会考虑该死的ROI（投资回报率）的。”苹果在发起环保倡议、保护员工安全和其他政策时也是如此。———这就叫利润之上的追求！"," （2019-06-27）",[827,2014,2015],{},"网友：请教三星企业文化问题出在哪里？他们家好像也注重“从顾客的角度来思考问题，与顾客结成利益共同体”",[827,2017,2018,2020],{},[842,2019,884],{}," 苹果是一家有“利润之上的追求”的公司。真正有这种追求的公司非常少。",[827,2022,2023],{},"网友：您感觉俞敏洪是个有利润之上追求的人，所以值得关注？",[827,2025,2026,2028],{},[842,2027,884],{}," 是的，他骨子里或多或少确实有利润之上的追求，一旦方法对头效果就会不错。（2012-07-24）",[827,2030,2031],{},"大道：梁师弟的观点也是不容忽视的！哈，不知道这算不算给自己脸上贴金了，梁师弟可真是我一个系（浙大信电系）出来的。之前就看过ai能破CUDA的说法，但梁文锋说出来分量不一样哈。",[827,2033,2034],{},"大道：是的，他说的和我说的是一个意思。他能走到今天也是因为他有利润之上的追求的。（2026-07-23）",[827,2036,2037,2038,945,2041,2044],{},"网友：我觉得",[842,2039,2040],{},"马云",[842,2042,2043],{},"王石","对“成为一个什么样的企业”思考的挺多的，而不仅仅着眼于赚钱。这有点像教育孩子，国内太多的家长总教育孩子如何活得更好，而不是为什么活和活成一个什么样的人。在这学习一段时间后，越来越发现看企业越像看人，许多东西都是相同的。",[827,2046,2047,2050],{},[842,2048,2049],{},"段永平：其实真正好的能持续经营的企业大多都不是着眼于利润的，利润不过是水到渠成的结果而已，就是所谓让利润追着自己跑的那种。"," (2011-01-28)",[827,2052,2053,2055],{},[842,2054,884],{}," 做企业，必须有平常心。我认为企业最重要的是安全，而不是像某些人说的要做多大。大是自然而然的发展过程，包括利润。企业的利润也是一个过程！当然企业必须有利润，没有利润就无法生存，但你不能把利润作为最大的追求目标。如果这样的话，企业就会变的唯利是图。企业赚了不该赚的钱，会伤害你的未来的。",[827,2057,2058,2059,2061],{},"企业应该有",[831,2060,186],{"href":1988},"。（2000年青年报专访）",[827,2063,2064],{},[842,2065,2066],{},"公司最后能够发展到什么样的程度，不是我们追求的东西，我也不想做500强，也不是要去打败谁。我们只是，比方说，我看见你用我的产品我就会觉得很高兴，仅此而已。",[827,2068,2069,2070,2072,2073,2075],{},"-",[842,2071,999],{}," 2010年接受《",[842,2074,596],{},"财经会客厅》专访",[827,2077,2078],{},"网友：东方园林董事长最近说5年做到1000亿市值……",[827,2080,2081,2083],{},[842,2082,884],{}," 凡是说要把市值做到多少钱的我都不碰。(2012-02-01)",[827,2085,2086,2087,2091],{},"（提问者对东方园林的完整分析，见",[831,2088,2090],{"href":2089},"\u002Fwenda-company-traditional-industries#%E4%B8%9C%E6%96%B9%E5%9B%AD%E6%9E%97","传统行业公司群像·东方园林","。）",[827,2093,2094],{},"短视的意思就是很在乎这个季度、下个季度的业绩，很在乎自己公司的市值是不是会到500亿或者1000亿的那种。(2011-02-26)",[827,2096,2097],{},"网友：商场如战场。孙子说：“兵者，诡道也。”",[827,2099,2100,1020,2102],{},[842,2101,884],{},[842,2103,2104],{},"“商场如战场”是对商场最低层次的理解了。持这种理解的企业很难有百年老店的。(2010-06-14)",[827,2106,2107],{},"网友：我认为马云不是投资人的好朋友。不尊重股东的人，也得不到股东的尊重！",[827,2109,2110,2112],{},[842,2111,884],{}," 我倒是见到许多许多“股东第一”的公司，由于不停地为了取悦华尔街而采取短期行为，最后业绩差导致股东利益都没有了。马云这种实际上是最尊重股东利益的那一类了。我个人投资时比较喜欢这类“股东第三”的公司，最害怕那种“股东第一”的公司。(2012-01-02)",[827,2114,2115],{},"网友：马云说的客户第一、员工第二、股东第三，是不是有点“利润之上追求”这个意思。",[827,2117,2118,2120],{},[842,2119,884],{}," 正是！(2012-07-24)",[827,2122,2123],{},"网友：文化。什么是企业文化？墙报、写文章不是企业文化，企业文化就是把企业写得有味道一点，不要把企业变成赚钱机器。变成赚钱机器就是这个人只会赚钱，这边出来人民币，这边出来港币，讲话出来是美元，这没意思。” - 来自马云昨天的演讲；让我想起你说的“ 利润之外的追求”。无论自己创业或者加入一家公司或者投资一家公司，都要关注这一点啊（当然，这个不是充分条件）。",[827,2125,2126,2128],{},[842,2127,999],{}," ：对的，企业文化指的就是“利润之上”的追求。感觉上“利润之上”和“利润之外”好像是有一点点差别的，“利润之外”可以被理解成不同于利润的追求，“利润之上”的目的似乎有时候会不同。（2013-04-01）",[827,2130,2131,2133],{},[842,2132,999],{}," ：“利润之上”的追求是针对盈利组织而言的。“利润之上”的追求大概意思就是超出利润的追求，但这种追求和非盈利组织的追求还是有所不同的。（2013-04-01）",[827,2135,2136],{},"网友：有听说经营企业如果亏损，那么就是在浪费人力物力资源，浪费资源就是在犯罪。",[827,2138,2139,2141],{},[842,2140,884],{}," 松下幸之助讲过，企业不盈利就是罪恶，但是企业的目的不是为了盈利。（2010-05-14）",[827,2143,2144],{},"想起一个往事。很多很多年前有一天，在某个地方开会，旁边有个会议室敲锣打鼓的非常热闹，我好奇过去看了一眼，是某门户网站的业绩发布会。我问会议室出来的一个人，为啥这么高兴，赚大钱了？答曰：亏少了。我当时非常无语。这家门户目前依然亏着钱，但中间好像有些年是赚过钱的。(2021-03-02)",[827,2146,2147],{},"网友：我知道一般来讲，好的公司都有“利润之外”的追求。在《基业长青》里面说“visionary company was guided more by a core ideology—core values and a sense of purpose beyond just making money”。（有远见卓识的公司更受核心意识形态、核心价值观和目标意识的引导，而不仅仅是赚钱。）",[827,2149,2150],{},"1）有“利润之外”追求的公司一般来说更“长青”，我目前的理解是因为这样的公司更容易避开诱惑，更专注，更倾向做对的事情，员工更加团结。你怎么看我的理解？你能简单说说“利润之外”追求对公司的好处在哪里么？",[827,2152,2153],{},"2）如果我不是一个CEO，只是公司的一个manager，对于“利润之外”追求这样的idea（想法），能用在我自己的团队／组织里面吗？",[827,2155,2156,2158,2159,2162],{},[842,2157,884],{}," 1. 有“",[831,2160,2161],{"href":1988},"利润之上","”的追求则更容易看到事物的本质，就会更容易坚持做对的事情或者说更不容易做错的事情，就不大会受到短期的诱惑而偏离大方向。",[2164,2165,2166],"ol",{"start":21},[2167,2168,2169],"li",{},"如果你是一个有“利润之上”追求的manager，你就会找到很多ideas，但如果不是，别人怎么说你都会用功利的角度看的。",[827,2171,2172],{},"补充一点：有“利润之上”追求并不是好企业的充分条件，但有“利润之上”追求的企业成为好企业的概率要比一般企业大很多，时间越长差别越大。（2013-03-03）",[827,2174,2175],{},"网友：旅人遇见三位石匠在砌同一面墙。问他们在做什么，第一位说「我在垒砖头」，第二位说「我在筑墙」，第三位却说「我在建造一座伟大的教堂」。",[827,2177,2178],{},"大道：我属于“胸无大志”的那种，会努力垒好砖头但也会想搞明白我们到底在造什么。（2026-04-09）",[822,2180,2182],{"id":2181},"第五节-本分的长期结果","第五节 本分的长期结果",[827,2184,2185],{},"网友：请问方丈，89年段总进入中山怡华电子，当时企业账上只有几千块，工人二十个，欠债200万。91年开始更名小霸王生产游戏机，95年年销售额达到10个亿。起码为小霸王赚了好几个亿。2000年后到美国开始投资股市，获得极大成功。他创立的步步高电子，他的弟子创立的OPPO\\VIVO，虽然没上市但每年获取上百亿的利润，然后再把利润交给段总投资苹果公司（我推测的）。",[827,2187,2188],{},"他的四弟子黄峥创立拼多多，虽然还没赚钱，但通过上市把股票卖给大众，立刻变成了亿万富豪。当然还有金志江掌控的小天才，还有一加手机。在这个过程中，究竟是段总所传递的价值观最重要呢？还是这些人的聪明才智最重要？如果说价值观最重要，那是否一般智力的人只要遵循段总的价值观就可以获得相同的成就？",[827,2190,2191],{},"如果说是这些人的聪明才智最重要，那么社会上和他们一样聪明的人一定有很多，但为什么他们做不到这个程度？",[827,2193,2194],{},[842,2195,2196],{},"段永平：大家是同道中人，有着共同的价值观（改变人的价值观几乎不可能）。但凡几十年如一日坚持做对的事情（或者叫坚持不做不对的事情）同时一直努力把事情做对，有个不错的结果是大概率事件。价值观是道不是术，很难学的。假装一下的人坚持不了很久。",[827,2198,2199,2202],{},[842,2200,2201],{},"黄峥的公司看起来似乎运气更好点，才三年就这么厉害，但实际上黄峥十几年前对企业理解也已经很好，且这个公司之前的公司就做得不错。其实黄峥十几年前问过类似的问题，看来当时他确实明白了。"," （2019-02-15）",[827,2204,2205],{},"网友：VIVO对我印象最深的是：前年我在郊县，看到一个VIVO店，进去学习兼聊天，没想到站台的小伙子在认真介绍完产品后，还很认真地和我谈‘本分’，眼神里都是一种压不住的精神气。那一刻我感觉VIVO里蕴藏的潜力太大了。",[827,2207,2208,2211],{},[842,2209,2210],{},"段永平：企业文化确实很重要，这点上我比老巴要更强调。"," （2015-04-29）",[827,2213,2214,2215,2217,2218,2221,2222,2224],{},"网友：2015年中国智能手机市场",[842,2216,1121],{}," 8% + ",[842,2219,2220],{},"vivo"," 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